What are the responsibilities and job description for the Shopper Marketing Manager position at Nestlé Health Science?
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
POSITION SUMMARY:
The Shopper Marketing Manager will lead the Shopper Marketing strategy, development and execution of Omnichannel shopper activation plans for the retail channel (or select customers). This role will partner with the Sales Team in developing and executing plans that influence shopper behavior along the path to purchase, while driving shopper loyalty and profitable growth for our brands. The Shopper Marketing Manager will work across brands and customers to align on priorities, develop shopper marketing plans, implement creative, and execute tactical elements against allocated budgets.
The role will report to the Director of Shopper Engagement. The candidate must demonstrate strong creative and analytical skills, the ability to influence others, strong interpersonal communications skills, and a passion for leveraging shopper insights to deliver desirable results.
KEY RESPONSIBILITIES:
The approximate pay range for this position is $110,000 to $130,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com).
Requisition ID: 348881
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
POSITION SUMMARY:
The Shopper Marketing Manager will lead the Shopper Marketing strategy, development and execution of Omnichannel shopper activation plans for the retail channel (or select customers). This role will partner with the Sales Team in developing and executing plans that influence shopper behavior along the path to purchase, while driving shopper loyalty and profitable growth for our brands. The Shopper Marketing Manager will work across brands and customers to align on priorities, develop shopper marketing plans, implement creative, and execute tactical elements against allocated budgets.
The role will report to the Director of Shopper Engagement. The candidate must demonstrate strong creative and analytical skills, the ability to influence others, strong interpersonal communications skills, and a passion for leveraging shopper insights to deliver desirable results.
KEY RESPONSIBILITIES:
- Shopper Strategy, development and execution of strategic marketing plans, new item launch plans, shopper insight exploration across the path to purchase, retailer loyalty insights and targets, project management, budget planning and management, analytics, and strong communication with internal and external stakeholders.
- Driving brands with shopper insight-led strategy and shopper activation plans at select customers using both in-store and digital (Omnichannel) executions along the shopper’s path to purchase in the given category/retailer.
- Understanding brand and retailer strategies/objectives and partnering with customer teams to develop and execute integrated customer business plans driven by strong insight led Omnichannel shopper programs that achieve customer, brand and company goals.
- Partnering with cross functional teams internally including, but not limited to: Brand Marketing, Customer Teams, Customer Strategy, Shopper Insights, Visual Merchandising, Category Management, Creative Solutions, Digital Activation, Media Services, Legal & Regulatory, and others, as necessary, to align objectives across all key stakeholders to enable the successful execution of shopper marketing programs.
- Developing and managing creative process and obtaining approval of programs, claims, and assets across various shopper activation tools, including circulars, retail connection print ads, in store signage, digital and mobile marketing campaigns and others.
- Developing clear creative briefs for internal and 3rd party vendors/agencies for creative and/or campaign development to enable successful execution.
- Identifying new and differentiating opportunities and vendors/agencies that drive awareness, trial, growth and consumption for Nestlé Health Science brands.
- Supporting critical corporate and brand initiatives short term/medium term at assigned retailers to drive profitable company/brand goals and objectives including corporate scale events, themed events, brand innovation, and others.
- Managing and tracking programs to allocated budget.
- Developing critical KPIs for every program and performing post-analytics on programs to understand ROI/ROAS and other key learnings to improve efficiency and effectiveness of future programs.
- Participating in the annual business planning process by sharing retailer specific key learnings and prior program results.
- Working collaboratively with other Shopper Activation associates to share best practices by channel and establishing KPIs across various retailer-specific programs.
- Other assigned responsibilities by Director of Shopper Activation.
- At least 5 years of experience within the CPG industry (relative experience in Shopper Marketing, Sales, Marketing, Shopper insights, Analytics, Brand Management, Category Development or relevant agency) is strongly preferred.
- Bachelor’s Degree is desired but not required.
- Experience within the Vitamin or Diet/Nutrition categories a plus.
- Knowledge of digital marketing and conversion tactics a plus.
- Strong communication and interpersonal skills (verbal and written)
- Strong influencing skills.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Driven self-starter with the ability to take on and lead multiple projects and meet tight deadlines.
- Ability to develop strong relationships across many functions and external partners.
- Knowledge of Pinpoint and Coupon management (NCH/Inmar/Quotient) a plus.
- Works well in a team environment.
The approximate pay range for this position is $110,000 to $130,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com).
Requisition ID: 348881
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#Salaried
Salary : $110,000 - $130,000
