Shopper Marketing Manager

Amylu Foods is a high-growth natural CPG company with over a century of tradition rooted in using fresh ingredients and hand-crafted recipes. As the pioneers of chicken sausage, we blend innovation with experience, bringing bold, fresh flavors to the table. From our Chicago roots, we've grown into a passionate, dedicated team of food enthusiasts, leading the category with our creative recipes, small-batch production, and constant flavor innovation. Celebrating 100 years of culinary craftsmanship, we're expanding our offerings and distribution nationwide, launching new and exciting products that continue to redefine the protein category. If you’re passionate about food and eager to join a company with endless growth potential, Amylu Foods is the place to be.

Position Overview:

We are seeking an experienced and detail-oriented Shopper Marketing Manager to join our growing marketing team. This role will be integral in managing and executing all shopper marketing tactics, including both digital and in-store initiatives. The ideal candidate is a collaborative professional with a strong understanding of retailer-specific marketing strategies and thrives in a fast-paced environment.

Reporting to the Director of Integrated Marketing, this role will work cross-functionally with retailers, internal teams, and external partners to develop and execute impactful go-to-market strategies. The Shopper Marketing Manager will also play a key role in measuring campaign success and optimizing performance for future initiatives.

Key Responsibilities:

Strategic Planning:

• Partner with the Director of Integrated Marketing to develop go-to-market strategies tailored to each retailer’s unique environment and shopper base for retail media, in-store and ecommerce campaigns.
• Supports annual budgeting process including analysis and key learnings from external and ROI calculations.

Campaign Execution & Management:

• Develop business objectives, manage execution and meet brand strategies of final Shopper Marketing plans including timelines, due dates, budget, and shopper experience
• Lead the day-to-day management of shopper marketing campaigns, collaborating with retailers, internal design teams, and external vendors to ensure campaigns are launched on time and align with brand objectives.
• Provide input on creative direction to ensure campaign assets resonate with shoppers and meet retailer guidelines.

Performance Measurement:

• Analyze post-campaign results and share actionable insights to optimize future shopper marketing strategies.
• Track ROI, shopper engagement, and other key metrics.

Retailer & Internal Collaboration:

• Build and maintain strong relationships with retail partners to align on joint business objectives.
• Collaborate with internal teams to develop impactful, retailer-specific creative assets that drive awareness and conversion.

Requirements:

• Bachelor’s degree required
• 4-6 years of shopper marketing experience with a brand or agency, preferably within the CPG industry.
• Familiarity with retailer platforms and shopper insights tools with proven experience managing both digital and in-store marketing campaigns.
• Strong project management skills with a high attention to detail and ability to meet deadlines.
• Analytical mindset with experience measuring campaign success and optimizing strategies.
• Provide a clear and thoughtful strategy with the ability to link the strategy to implementation.
• Ability to thrive in a dynamic environment, juggling multiple projects and priorities simultaneously, with a proactive and self-motivated approach.
• Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
• Experience in managing creative processes and providing feedback to internal and external partners.
• Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics

Physical Demands and Work Environment

• Must be able to lift up to 25 lbs.
• This position is open for a hybrid work schedule of 3 days per week in our Chicago office and 2 days from home.