What are the responsibilities and job description for the Director of Marketing position at Noo-Kayet Development Corporation?
The Point Casino and Hotel is a premier tribal casino committed to offering an exceptional gaming experience, world-class entertainment, and a vibrant community environment. We strive to maintain a proud legacy while continuously innovating to meet the needs of our guests.
Position Overview:
We are seeking an experienced and dynamic Director of Marketing to lead and oversee the development and execution of our marketing strategies. The ideal candidate will possess a deep understanding of the gaming and hospitality industries, a passion for building strong brands, and the ability to drive customer engagement through innovative and effective marketing campaigns. This leadership role will require a blend of creative vision, strategic thinking, and tactical execution to elevate our brand presence, increase customer loyalty, and drive revenue growth.
Key Responsibilities:
- Lead the development and execution of marketing strategies that align with the casino's business objectives and drive long-term growth.
- Oversee all aspects of marketing, including digital marketing, advertising, promotions, social media, public relations, and customer loyalty programs.
- Work closely with senior leadership to ensure marketing efforts are aligned with the casino's financial and cultural goals.
- Manage the marketing department budget, ensuring cost-effective use of resources while maximizing ROI.
- Monitor and analyze marketing performance metrics, making adjustments as needed to optimize results.
- Develop and implement targeted campaigns to attract new guests, retain existing customers, and enhance the overall guest experience.
- Lead and mentor the marketing team, fostering a collaborative and results-driven environment.
- Collaborate with other departments to ensure consistent brand messaging and guest satisfaction across all touchpoints.
- Stay up to date with industry trends, competitor strategies, and emerging technologies to keep the casino's marketing initiatives competitive and fresh.
- Manage relationships with external vendors, agencies, and media outlets.
- Ensure all marketing initiatives adhere to tribal, regulatory, and gaming industry standards.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field.
- Minimum of 10 years of gaming industry marketing experience, with at least 5 years in a leadership role within the gaming, hospitality, or entertainment industries.
- Proven track record of successfully developing and implementing marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
- Strong knowledge of digital marketing, analytics, and CRM tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively and strategically while being results-driven.
- Strong leadership skills with a demonstrated ability to manage and motivate teams.
What We Offer:
Competitive salary and bonus structure
Comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and paid time off
A collaborative and inclusive work environment where your ideas are valued
Opportunities for career growth and professional development
The chance to work in a vibrant, community-focused environment
