What are the responsibilities and job description for the Director, Digital Strategy position at Northbay?
At NorthBay Health, The Director of Digital Marketing will be responsible for developing and implementing high-impact digital marketing strategies that align with NorthBay Health’s strategic priorities, focusing on ambulatory facilities, medical practices, service lines, and business units. This individual will manage web strategy, digital engagement, mobile platform development, and consumer-facing tools such as AI, personalization and online appointment scheduling.
At NorthBay our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well-being of our community by providing accessible, high-quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey. Together, with your commitment to excellence, we will achieve our vision to be the trusted healthcare partner of choice for the communities we serve.
Qualifications:
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
Experience: Ten (10) years of progressively responsible experience in digital marketing. Demonstrated experience managing a digital marketing team. Experience in healthcare marketing is preferred, particularly with ambulatory facilities, medical practices, or service lines.
Skills: Strong proficiency in digital marketing tools and platforms (e.g., SEO, CRM, marketing automation, CMS). Understanding of performance marketing, patient engagement and acquisition strategies. Ability to work collaboratively with cross-functional teams, including IT, operations, and operations. Strong project management skills, with the ability to oversee multiple initiatives simultaneously. Expertise in analytics and data-driven decision-making. A passion for improving the patient experience through digital innovation.
Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence.
Compensation: $180 to $190 based on years of experience doing the duties of this role.
Salary : $180 - $190
