Demo

Senior Director, Digital Engagement

Northeastern University
Boston, MA Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 3/28/2025

Senior Director, Digital Engagement

Increase your chances of an interview by reading the following overview of this role before making an application.

About the Opportunity

This job description is intended to describe the general nature and level of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

JOB SUMMARY

Senior Director, Digital Engagement to spearhead our efforts in building strong connections and fostering engagement with our alumni community through strategic digital initiatives. The Senior Director will be responsible for developing and executing a comprehensive digital engagement strategy that delivers valuable content, services, and opportunities to alumni, fosters lifelong engagement and helps alumni remain connected to their alma mater, ensuring a mutually beneficial connection.

In addition, the Senior Director will oversee the growth and enhancement of career strategies for alumni, with a particular focus on leveraging the expanding global network of Northeastern University as it continues to grow. This position reports directly to the Executive Director, Alumni Relations and will manage a team of five, including two direct reports.

MINIMUM QUALIFICATIONS

Knowledge and skills required for this position are normally obtained through a Bachelor's degree and a minimum of 7 years of experience in digital engagement, marketing, alumni relations, or related fields, with 3 years in a leadership or managerial role; a master's degree is preferred.

  • Demonstrated experience in developing and executing successful digital engagement strategies, preferably in a higher education or nonprofit environment.
  • Strong understanding of digital engagement tools, content creation, data analytics and emerging trends.
  • Experience in managing career development programs or services.
  • Proven ability to interact with many constituencies, while building strong relationships and partnerships, with a strong emphasis on customer service.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Ability to be adaptable and flexible to changing priorities and able to manage multiple priorities in a fast-paced and changeable workplace.
  • Proven ability to manage and mentor a team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Strong verbal and written communication skills with a keen attention to detail and a high level of self-confidence, creativity, enthusiasm, self-motivation, and energy to undertake diverse responsibilities.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Strategic Planning

  • Lead the creation, execution, and ongoing enhancement of a comprehensive digital engagement strategy that strengthens alumni connections to Northeastern University.
  • Develop innovative content strategies to engage diverse alumni segments, fostering a sense of community and pride among alumni.
  • Utilize data-driven insights and analytics to identify opportunities for personalized engagement and measure the effectiveness of digital initiatives.
  • Collaborate with internal stakeholders across the university to ensure alignment with broader engagement strategies and institutional goals.
  • Programmatic Oversight and Growth

  • Curate, develop, and deliver value-added digital content that resonates with alumni, ranging from professional development resources and networking opportunities to university news and updates.
  • Collaborate on the creation of multimedia content, including videos, podcasts, webinars, and social media campaigns, to foster meaningful interactions and increase alumni involvement.
  • Lead the development and implementation of a robust career strategy that supports alumni at various career stages, from early career professionals to senior executives.
  • Build partnerships with industry leaders, alumni professionals, and career services to offer relevant and impactful programs, workshops, and resources.
  • Data Management and Analytics

  • Utilize data analytics to monitor alumni engagement trends, program success, and areas for improvement.
  • Develop reports and dashboards to track key performance indicators (KPIs) related to digital engagement, content consumption, and career program participation.
  • Make data-informed decisions to optimize strategies and enhance the overall alumni experience.
  • Leadership Development and Staff Management

  • Lead, mentor, and inspire a team of two direct reports and three additional team members, fostering a collaborative, innovative, and results-driven work environment.
  • Set clear goals, expectations, and performance metrics for the team, ensuring alignment with the overall alumni relations strategy and division objectives.
  • Position Type

    Advancement

    Additional Information

    Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

    Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https : / / hr.northeastern.edu / benefits / for more information.

    Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

    All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

    To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu / diversity.

    To apply, visit https : / / northeastern.wd1.myworkdayjobs.com / en-US / careers / job / Boston-MA-Main-Campus / Senior-Director Digital-Engagement_R129381

    J-18808-Ljbffr

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Senior Director, Digital Engagement?

    Sign up to receive alerts about other jobs on the Senior Director, Digital Engagement career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $109,590 - $144,591
    Income Estimation: 
    $165,106 - $222,816
    Income Estimation: 
    $163,290 - $221,432
    Income Estimation: 
    $149,413 - $192,299
    Income Estimation: 
    $77,940 - $107,985
    Income Estimation: 
    $115,650 - $195,680
    Income Estimation: 
    $94,464 - $124,890
    Income Estimation: 
    $115,650 - $195,680
    Income Estimation: 
    $48,977 - $66,512
    Income Estimation: 
    $77,940 - $107,985
    Income Estimation: 
    $94,464 - $124,890
    Income Estimation: 
    $76,109 - $93,681
    Income Estimation: 
    $105,963 - $144,380
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Northeastern University

    Northeastern University
    Hired Organization Address Boston, MA Full Time
    About the Opportunity Summary : The Network Science Institute (NetSI) is an interdisciplinary research community offerin...
    Northeastern University
    Hired Organization Address Boston, MA Full Time
    About the Opportunity As of 2024, roughly 33% of humans still do not have internet access. The lack of infrastructure in...
    Northeastern University
    Hired Organization Address Boston, MA Full Time
    About the Opportunity Job Summary The Associate Director of Residential Life, Community Standards and Staff Development ...
    Northeastern University
    Hired Organization Address Boston, MA Full Time
    About the Opportunity The department of Electrical and Computer Engineering and the Ultrabroadband Nanonetworking Labora...

    Not the job you're looking for? Here are some other Senior Director, Digital Engagement jobs in the Boston, MA area that may be a better fit.

    Senior Director o Lifestyle Engagement

    Benchmark Senior Living, Waltham, MA

    Director - Digital Engagement

    The Partnership, Inc., Boston, MA

    AI Assistant is available now!

    Feel free to start your new journey!