What are the responsibilities and job description for the Manager of Loyalty Partnerships position at Northern Impact LLC.?
Overview
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One of America's largest retailers is seeking a growth-oriented Manager of Loyalty Partnerships to assist in the management and growth of the benefits suite within a multi-tender loyalty program. Reporting to the Director of Loyalty Operations, this manager will be an integral part of building a robust suite of partners and benefits that drive Member engagement and retention.
Responsibilities
- Assist in the development of a partnership program and monetization model to drive revenue and profit as an independent business unit within the organization.
- Develop a partnership strategy that aligns with key loyalty segments to drive engagement and retention across the loyalty portfolio.
- Support the development of a partnership program construct within the first 60 to 90 days with a timeline to execute key milestones within the first 1 to 2 years.
- Work with Director of Loyalty Operations and Analytics & Insights teams to deliver executive read outs and stakeholder updates.
- Own the day-to-day management of the Membership & Loyalty benefits suite.
- Identify gaps in the Membership & Loyalty benefits suite and collaborate with Business Development, Operations, and Marketing teams to assess and prioritize 3P solutions.
- Collaborate with existing partners to craft multi-tiered Member-Only offers and experiences.
- Oversee brand governance in Partner-driven marketing assets.
- Collaborate with cross-functional marketing teams to drive Member engagement through Partner-driven promotions and campaigns.
- Secure competitive evergreen and limited time offers or experiences based on Member insights and industry trends.
- Forecast, measure, and report on results for co-branded marketing campaigns.
Requirements
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