Thrift Store Social Media Coordinator

Program Summary: The Northside Neighborhood House thrift stores are an integral part of the Northside Neighborhood House’s (NNH) mission, generating revenue to support our programs and services while providing affordable goods to the community and partner agencies. The Marketing and Development Department plays a key role in promoting the thrift store, engaging with customers and donors, and driving sales.

Position Summary: The Thrift Social Media Coordinator is responsible for managing the thrift store’s social media presence, creating engaging content, and fostering a strong online community. This role will focus on showcasing the unique items available in the store, promoting special sales and events, and highlighting the impact of shopping at the thrift store. The goal of the thrift social media is to convert viewers into followers and customers with a goal of increasing page followers and store sales.

Typical Working Conditions/Environment: This position will require a combination of remote work and on-site presence at the thrift stores. The coordinator will need to interact with customers, staff, and donors in a fast-paced retail environment.

Job Duties & Responsibilities:

• Develop and implement a social media strategy for the thrift store, aligned with the overall marketing goals of NNH.
• Follow a content calendar as directed by the Development and Marketing team.
• Create and curate compelling content for various social media platforms, including Facebook, Instagram, and others as relevant.
• Capture high-quality photos and videos of thrift store merchandise, highlighting unique finds and seasonal items.
• Write engaging captions and descriptions that promote the thrift store's mission and encourage customer engagement.
• Schedule and publish social media posts consistently, ensuring a regular flow of content.
• Monitor and respond to comments and messages on social media in a timely and professional manner.
• Run social media contests, giveaways, and other promotions to drive traffic and sales. Ensure thrift store sales/events are covered on social media platforms.
• Track and analyze social media metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Collaborate with the Marketing Specialist to cross-promote content and ensure a cohesive brand presence across all NNH channels.
• Stay up-to-date on social media trends and best practices.

Mileage Reimbursement Eligibility

• Mileage reimbursement is provided for travel from an NNH work location to other NNH work sites, as required by job duties.
• Mileage reimbursement does not apply for travel between the employee's home and any work site.

Remote Work Designation

• Employee is expected to abide by the NNH Remote Work & Telecommuting Agreement.

Qualifications

Education & Experience:

• High school diploma or equivalent required.
• Experience in social media management and content creation required.
• Retail experience preferred.
• Passion for thrifting and sustainable fashion a plus.

Skills/Abilities:

• Excellent written and verbal communication skills.
• High level of integrity and respect for confidentiality.
• Strong visual storytelling and photography/videography skills.
• Creativity and ability to develop engaging social media content.
• Knowledge of social media platforms and analytics tools.
• Ability to work both independently and collaboratively as part of a dynamic team.
• Strong organizational and time management skills.
• Customer service oriented.
• Flexibility and adaptability to changing needs and priorities.
• Cultural competence and sensitivity in working with diverse communities.
• Reliability in terms of deliverables and professional conduct.
• Creative mindset, with a proactive approach to problem solving and new ideas.
• Receptive to feedback and committed to continuous self improvement.

Physical Skills:

• Ability to sit, stand, bend, and reach as needed.
• Capacity to lift up to, and occasionally exceed, 20 lbs.
• Adequate manual dexterity to operate office equipment, such as computers, fax machines, and phones.
• Sufficient hearing and vision to perform essential functions.

Equipment/Technology:

• Proficiency with computers and web based tools.
• Ability to quickly learn and adopt new software to support organizational goals.
• Experience with Google Suite preferred.
• Experience with Final Cut Pro, iMovie, Canva, InDesign, and Photoshop preferred.
• Familiarity with social media platforms, particularly Facebook, Instagram, and LinkedIn, is required.
• Experience in photography and use of DSLR cameras is preferred.

Essential Functions & Responsibilities:

Schedule: This position will routinely work 10 hours/week.

Travel: Local travel is a regular part of this role, with reliable transportation and a valid driver's license required.

Job Type: Part-time

Pay: $18.00 per hour

Expected hours: 10 per week

Benefits:

• Employee assistance program
• Flexible schedule

Application Question(s):

• Please provide a link to your work portfolio or attach any relevant samples of your previous social media marketing work, including content you've created for social media platforms.

Experience:

• Social media strategy: 3 years (Preferred)

Location:

• Chattanooga, TN 37405 (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Chattanooga, TN 37405

Salary : $18