What are the responsibilities and job description for the Senior Copywriter position at Not Your Mother's Haircare?

Job Description

Description :

Reporting into the Creative Director, the Senior Copywriter at Not Your Mother’s plays a pivotal role in shaping and implementing our brand voice. This role demands strategic thinking and a consumer-centric approach, contributing to product and consumer activation touchpoints across multiple channels. You will be instrumental in evolving the brand voice in line with the brand strategy and consumer targets.

Key Responsibilities

Brand Voice Evolution : Develop and implement the tone of voice for all consumer-facing touchpoints, ensuring consistency.
Product Storytelling : Translate technical product information into creative, brand-unique, consumer-facing language.
Copy Creation : Execute clean, detail-oriented, on-brief copy for campaign headlines, product headlines, packaging, PDP, digital ads, emails, retail signage and ad hoc presentations.
Naming Conventions : Create naming conventions for innovations that are strategically aligned with brand objectives.
Cross-Functional Collaboration : Collaborate closely with Brand Marketing, Creative, Digital, Social, and Shopper Teams to ensure consistent messaging across all channels.
Staying Ahead of the Curve : Create analysis framework to measure success of copy across multiple touchpoints, identifying opportunities for fresh storytelling across channels grounded in insights and trends.

Who You Are

Passionate About Storytelling : You are an expert in brand storytelling, identifying copy direction and delivering copywriting.

You have an authentic passion for beauty and experience in emotive categories like food, travel, wellness, etc.

Creative Thinker : You are a creative writer and an out-of-the-box thinker who can develop strategies in collaboration with cross-functional teams.

Understand the Zeitgeist : You should have an understanding of pop culture and language.

Detail-Oriented : You have a keen eye for detail, from punctuation and grammar to product naming conventions.

Positive and Collaborative : You bring positive, healthy energy to the organization and thrive in a collaborative environment. You love and seek valuable.

You are flexible, open-minded, and goal-oriented, able to adapt in a fast-paced environment with changing objectives.

Requirements : Desired Attributes

8 Years Experience : You have extensive experience working within beauty, or with brands with distinct POVs and voices oriented towards teen girls and women 18 – 35.

Omni-Channel Experience : You have a deep understanding of copywriting nuance and best practices across a variety of channels (packaging, eCommerce, retail, social, OOH, etc.).

You are a team player who invites straightforward feedback and is ready to implement it and consistent with NYM values.

You enjoy working as part of a larger team towards a shared goal and understand what it takes to get there.

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