Lead Generation Executive

Skills required:  

·       Excellent communication (both verbal and written)

with good negotiation skills 

·       Working knowledge of outbound calling for lead

generation and/or email marketing and/or other online lead generation processes 

·       Business Development and hunter mentality, with

willingness to work in a target-driven environment 

·       Acumen for new lead generation and tracking  

·       Good to have – Experience in using Microsoft

Dynamics CRM or other similar CRM tools 

Job description: 

·       Develop a strong knowledge of the company’s

services to facilitate the sales process 

·       Build, maintain and utilize a lead generation database

for various regions in US and other similar countries where B2B business

opportunities exist 

·       Conduct customer research and market analysis to

obtain information about potential leads 

·       Contact prospects via calls and/or emails to

qualify the leads and develop new business 

·       Effectively articulate and map our value

proposition to the leads and prospects, while understanding their pain-points

and offering unique ways in which our organization can support them 

·       Research, track, maintain and update leads and

qualified leads 

·       Qualify the leads and pass on to the Pre-sales

and/or Business Development teams for sending proposals and closing the

opportunity 

·       Co-ordinate with other teams such as Pre-Sales /

Solutions Marketing / Business Development to effectively reach out to

decision-makers in the target organizations 

·       Participate in proposal preparation and sales decks

for initial pitch 

·       Provide accurate and timely information to

management