Analyst, Marketing Analytics & Measurement

POSITION SUMMARY:

The Analyst is responsible for using data-driven tools and insights to inform marketing strategy and optimizations. This role will be collaborating with internal and external partners on both traditional (TV, radio, OOH, print) and digital (SEM, display, mobile) advertising planning and measurement efforts.

The ideal individual will have a couple years of experience or demonstrated interest in multimedia planning analytics (traditional digital channels). Skills and aptitude (highly analytical, self-motivated, ability operate independently) are critical on our small team. Someone who runs fast, works smart, and has a good attitude.

While this role is listed as in-person, we offer a hybrid work model that provides flexibility to work remotely part of the time. The specifics of the hybrid schedule will be discussed during the interview process, but candidates should anticipate being in the office once a week to collaborate with the team and meet role-specific needs.

We are unable to sponsor employment VISA's at this time.

PRIMARY RESPONSIBILITIES:

• Perform data extraction, enrichment, and manipulation using 1^st, 2^nd, and 3^rd party datasets.
• Use proprietary tools to analyze media efficiency (i.e. Bearings, Beacon, MMM).
• Conduct market landscape analyses as a framework for budgeting and prioritization.
• Execute trade area development and geography prioritization.
• Maintain client datasets and ensure proper usage.
• Utilize 3rd party datasets (syndicated research tools) to enhance and inform consumer targeting or provide reach/frequency.
• Apply best practices in executing measurement plans like test & learn or media mix modeling, including usage of proprietary tools for that purpose (Proximity, Novus Index).
• Conduct competitive spend analyses.
• Complete ad-hoc client specific analysis requests.
• Create summary reporting on analytic outcomes including insights and actionable next steps.
• Execute reporting/dashboarding on media delivery and/or effectiveness according to specified KPIs.
• Execution of data visualization including mapping, charts or graphs.
• Derive insights from bi-weekly, monthly and QBR reports; identify trends in the data, make recommendations to optimize channels and channel mix.
• Coordinate with internal and external stakeholders on data sets, visuals and ad hoc analyses needed.
• Assist in analytical tasks related to new business development.
• Other duties as assigned by supervisor or department head.

Analytic Product Management focused work

• Use proprietary tools to analyze media efficiency (i.e. Bearings, Beacon).
• Maintain client datasets and ensure proper usage.
• Creation of client-specific instance of internal tools.
• Execution of data visualization including mapping, charts and graphs.
• Use Alteryx and/or Tableau to standardize best practices through creation of macros, analytic apps, etc to scale and automate repeatable processes.
• Other duties as assigned by supervisor or department head.

PRIMARY REQUIREMENTS:

• Self-motivated, success driven individual.
• Bachelor’s degree in Business, Marketing, Marketing Analytics, Applied Mathematics, or Statistics or related industry.
• One to two years of experience in marketing analytics, with agency experience preferred.
• Strong analytical skills with some experience with statistical techniques.
• Experience analyzing large datasets with an ability to synthesize into trends and actionable recommendations.
• Ability to accurately handle multiple simultaneous activities on tight deadlines, adhere to project timelines and manage appropriately to achieve goals.
• Ability to communicate ideas and analysis results effectively both verbally and in-writing.
• Advanced Excel skills with pivot table experience (macro and VBA experience a plus).
• Experience with data visualization tools, including Tableau, Power BI or Domo a plus.
• Experience with geo-spatial analytical tools such as Alteryx or ESRI a plus.
• Functional coding experience utilizing SQL, Python, or R a plus.
• Knowledge and experience in the application of syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.) preferred.
• Familiarity with web reporting tools, such as Adobe Analytics (fka Omniture) or Google Analytics a plus.
• Familiarity extracting and analyzing data from digital campaign management tools, such as DoubleClick, Atlas, Google AdWords or Kenshoo a plus.

WHY WORK AT NOVUS:

We Bring Brands To Where People Live Their Lives.

NOVUS is an independent local media planning and buying agency. We are focused on local media of all types including video, audio, OOH, digital, and print. We have carved out a unique position in the marketplace; with comprehensive data sets, proprietary tools and some of the best strategists in the industry, NOVUS builds and executes plans that achieve remarkable results.

NOVUS provides a collaborative work environment, with career advancement potential and offers an array of benefits as well as considerable time off allowances. Additionally, as a mid-sized agency, team members have direct exposure to senior management on a regular basis and they get the opportunity to work on a range of assignments with significant responsibilities. By joining one of the premier media companies in the industry, you'll be part of a team that is passionate, engaged, forward-thinking and seizing opportunities daily.

NOVUS was recognized by the Ad Age as one of the top independent Media Agencies of 2022 in the country with a Silver in Media Agency of the Year!

POSITION SALARY:

We are committed to providing salary ranges for all open positions. Please note that the specific compensation for this role will be determined based on your experience, qualifications, location, and internal equity considerations. The salary range for this position is: $55,000.00 - $65,000.00. This range reflects the base salary for this position.

NOVUS BENEFITS:

NOVUS offers a full array of health care and wellness benefits, which currently includes medical, prescription, dental, vision, life and accidental death & dismemberment insurances, short and long-term disability, pre-tax flexible spending accounts, a health savings account, legal services, identity theft protection and an employee assistance program. Eligible employees are those that are full-time salaried or part-time salaried employees working 30 hours per week or more, as well as those whose eligibility is required by applicable state law.  A group retirement savings plan is also available to all salaried employees.  While the Company continually seeks to improve upon and add to its current benefits suite, it believes you will find the benefit programs as comprehensive as any in the industry.

Novus Media is committed to a policy of Equal Employment Opportunity and will not discriminate against and applicant or employee of the Company, on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law.  Our agency is committed to fostering diversity, equity, inclusion and belonging (DEIB) as a key pillar of our culture, and we strongly encourage people from diverse background to apply.