Associate Director, Caregiver/Patient Marketing

NS Pharma is a highly focused, research-driven biopharmaceutical company working in rare diseases. We're exploring the potential of cutting-edge science as a subsidiary of Nippon Shinyaku Co., Ltd. In Japan.

Summary

Reporting to the Director of Patient/Caregiver Marketing, the Associate Director of Caregiver/Patient Marketing will play a key role in NS Pharma’s patient-centric marketing activities in the US for our current and future ultra rare disease breakthrough therapies.

The Associate Director of Caregiver/Patient Marketing will assist in the creation of promotional materials that enhance disease understanding and treatment benefits using scientifically sound and market-based insights. The Associate Director will collaborate with internal and external stakeholders to ensure strong cross-functional alignment in the execution of strategic and tactical priorities.

Essential Duties and Responsibilities

(Include but not limited to the following. Other duties may be assigned)

• Contribute to strategic development and execution of brand initiatives.
• Develop and execute patient/caregiver marketing tactics across all channels including digital, promotional campaigns, adherence programs, speaker decks, etc.
• Participate in cultivation of patient market research to gain customer insights
• Manage approval process of patient-facing materials through internal review to align with compliance, medical, regulatory and legal requirements
• Collaborate with external agency partners to produce deliverables on strategy within timelines and budget
• Travel approximately 20%

Qualifications

• Proven track record of delivering results within patient/consumer marketing roles.
• Strong grasp of fundamental consumer marketing and engagement concepts including patient journey mapping, segmentation, omnichannel, branding, and patient-centric design.
• Demonstrated track record of executing fully integrated digital campaigns for patients.
• Strong leadership and emotional intelligence skills; capable of working through ambiguity with a focus on solutions.
• Proven advanced analytical skills and ability to translate data into actionable insights.
• Participate in the brand planning process and market research activities. Work with Director of Patient/Caregiver Marketing to align on patient engagement strategy, identify and manage cross-functional dependencies.
• This position will operate in a cross-functional environment, focused on operational planning for a new product launch.
• Manage and represent the brand on multiple internal and external functional groups to drive the completion of projects in a timely fashion and within budget. Must be able to collaborate with functions such as: market research, project management, insights & analytics, patient support, HCP marketing, advocacy, corporate communications, and finance.
• Play a lead role in the development and execution of tactical plan. Manage and collaborate with external agencies and extended team members to ensure alignment of marketing tactics with Consumer brand strategy.
• Coordinate and participate in the brand planning process and market research activities. Align on patient engagement strategy, identify and manage cross-functional dependencies, and help prepare clear and concise presentations to commercial leadership.
• Develop exceptional patient/caregiver messaging and creative assets.
• Ability to work collaboratively with cross-functional stakeholders such as Regulatory, Medical, Legal, Patient Services, Patient Advocacy, Sales, Market Access Marketing.
• Strong organizational and operational skills, with attention to detail and sound business judgment.
• Ability to adapt and thrive within a fast-paced and dynamic environment

Education and Preferred Skills

• Bachelor's degree and 7 years of pharmaceutical marketing experience with a strong track record in consumer marketing roles required
• Dedicated experience in marketing - rare/ultra rare pharmaceutical products preferred.
• Strong digital marketing experience, having executed omnichannel campaigns.
• Demonstrated ability to effectively implement and communicate core brand positioning and messaging.
• Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans.
• Demonstrated ability to coordinate, prioritize and execute multiple projects simultaneously with keen attention to detail.
• Comfortable designing relevant campaign KPIs and closely monitoring performance.
• Success in evaluating key business/scientific challenges.
• History of collaboration across departments to deliver complex initiatives having cross-functional impact.