What are the responsibilities and job description for the SMB Marketing Specialist position at nTech Workforce?
Title : SMB Marketing Specialist
Location : Madison, WI 53703
Duration : 6 Months Contract
Job Description : Terms of Employment
W2 Contract, 6 Months (Unlikely Extension)
This position is remote. Candidates based in the Pacific (PT) or Mountain (MT) are preferred.
Overview
Our client is looking for an experienced Marketing Manager for the SMB segment in North America. As the Marketing Manager, you will execute upon a demand generation plan and take primary responsibility for the relationships with sales to ensure they meet and exceed pipeline goals. This role requires strategy, execution and cross-functional collaboration to create meaningful impact for the segment. You possess a deep understanding of marketing metrics, so that you can analyze the business and effectively relay pipeline progression to the sales team.
Responsibilities will include :
Design and execute programmatic marketing campaigns, owning the delivery of a comprehensive marketing strategy for the SMB segment in North America, aimed at exceeding pipeline and revenue goals.
Leverage data and insights to identify gaps and opportunities, define target audiences, and report on impact. Conduct post-campaign analysis to evaluate effectiveness and inform future strategies.
Build strategic relationships with sales teams, collaborating closely with sales leaders to identify gaps and opportunities for both new business and current customer initiatives.
Partner with NA SMB sales leadership, SDRs, BDRs, and other marketing teams to align efforts and ensure transparency.
Communicate programs and updates to the broader SMB team, ensuring alignment with regional and global strategies.
Collaborate with vendors and external partners to execute high-quality marketing programs.
Oversee the marketing budget, ensuring efficient allocation of resources and maximized ROI.
Required Skills & Experience
Bachelor's Degree in communications, marketing, public relations, business, or a technology field.
10 years of demand generation experience.
Extensive experience in implementing marketing programs in the small-to-midsized (SMB) segment.
A passion for metrics : you live for the data and use it to guide your programs and spending decisions.
Expertise in lead generation tactics, from digital engagement to in-person events.
Exceptional program management and communication skills, with a proven track record of working across sales, marketing, and analytics teams.
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