What are the responsibilities and job description for the Marketing Specialist position at nubank?
About Us
Nubank was founded in 2013 with the mission to fight complexity and empower people in their daily lives by reinventing financial services. We are one of the largest digital banking platforms in the world, serving millions of customers in Brazil, Mexico, and Colombia. For more information, visit our institutional page: https://international.nubank.com.br/pt-br/carreiras/
About the job
We are building a new team focused on strategic Marketing initiatives with a broad and international scope. This role will play a key part in developing and executing Marketing strategies to support the company’s growth. The focus is on driving brand awareness, customer acquisition, and supporting business expansion through strong go-to-market and content initiatives.
You will be responsible for:
- Leading and executing go-to-market strategies across different geographies
- Coordinating brand launches with necessary assets (e.g. social media, website, campaigns)
- Owning content marketing strategy and overseeing key growth marketing initiatives
- Ensuring brand strategy and positioning are consistently applied in new markets
- Collaborating with internal and external stakeholders to align on Marketing deliverables
- Preparing Marketing updates and reports for executive-level meetings
We are looking for someone who has:
- Solid experience in go-to-market and content marketing strategy
- Strong knowledge of digital growth channels, including paid media and referral programs
- Familiarity with leveraging AI for content creation
- Ability to work in cross-functional teams, in a fast-paced and dynamic environment
- Strong business and digital product acumen
- High attention to detail and quality in execution
- Experience working in digital-first or global brands
- English fluency (additional languages are a plus)
- Availability for occasional international travel, if needed
