Social Media Specialist Job at NUESKES MEAT PRODUCTS INC in Wittenberg

Job Description

Job Description

JOB DESCRIPTION

Job Title : Social Media Specialist

Market Title : Social Media Specialist

Location : Wittenberg WI

Status : Regular Part-Time

FLSA : Exempt

JOB SUMMARY

The Social Media Specialist, (SMS) reports to and is a key partner to the marketing communications specialist. The SMS will develop and execute social media strategies in alignment with brand and growth objectives of Nueske’s Applewood Smoked Meats. This role supports our retail, mail order and wholesale divisions as well as our Human Resource team, requiring a passion to engage and contribute at multiple levels throughout the organization. This role suits an inquisitive and creative thinker with excellent communication skills, advanced skills in graphic and video design and deep knowledge of social media.

ESSENTIAL DUTIES AND RESPONSIBILITIES

These duties are not meant to be all-inclusive and other duties may be assigned.

• Develop and implement social media strategy to support the overall marketing objectives across all three divisions and Human Resources as agreed upon with the marketing communications specialist.
• Create and manage the social media calendar. Ensures that strategic planning and tactical responsibilities are executed as planned.
• Responsible for editorial direction, design, production, and execution of social media content on all social media platforms.
• Develop and complete artwork for syndication on social channels including illustrated graphics, photography, and video.
• Coordinate with internal teams to ensure timely, consistent messaging and brand integrity across all social media platforms.
• Engages with social audience and responds to comments and messages and researches and leverages user generated content.
• Can drive social media participation with current and new followers.
• Stays current on social media trends, customer preferences and marketing communications best practices to improve current process and messaging effectiveness.
• Establishes social strategy KPIs, goals and objectives and regularly monitors performance.
• Reports out performance of social media and makes decisions about which content to continue, change or end based on metrics and insights.

MINIMUM QUALIFICATIONS

PREFERRED QUALIFICATIONS

Associate or bachelor’s degree in marketing, communications, or related field.

NUESKE’S CULTURE ELEMENTS

At Nueske’s, we share a few basic Culture Elements. By design, they are simple and straightforward and provide the foundation for how we do business and treat each other.

Nueske’s Applewood Smoked Meats provides equal opportunity in all our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training, and social, and recreational programs. All such employment decisions will be made based upon the merits of the employee / application and without unlawfully discriminating on any prohibited basis.