Sr. Growth Marketing Associate

Note: This is a hybrid role and will be expected to work on-site from our River North (Chicago) office 3 days per week.

Company Summary

Nurture Life is a rapidly growing children’s food company that delivers fresh, nutritious, ready-to-eat meals and snacks, but the mission that unites us goes so much deeper than that. Together, we’re raising the bar for kids food, creating meals and snacks that are healthy, delicious and convenient, that parents can be proud to serve and kids love to eat. As a high-growth start-up, we’ve scaled rapidly in the past couple of years–expanding our product offerings and service across the contiguous U.S. By joining Nurture Life, you’ll be part of a tight-knit team led by professionals with decades of experience in both the tech and food industries. We hire talented people who share our vision and then give them the freedom (and the responsibility!) to develop new ideas, innovative approaches and directly impact our growth and success. We believe in inspiring the extraordinary in our people and know that our team is the core of our success. 

Position Summary

Reporting into the Vice President of Growth, the Sr. Growth Marketing Associate will play a critical role in Nurture Life’s paid marketing and overall growth trajectory. We are looking for someone to operate as a source of insight and strategy while balancing the needs of several paid marketing channels. 

Position Duties and Responsibilities

• Campaign Management: Oversee paid advertising campaigns across platforms including paid social, paid search, TV, display, and emerging channels to drive business growth.
• Testing Roadmap: Develop and implement a robust testing roadmap to optimize campaign performance, uncover insights, and improve scalability.
• Creative Strategy: Collaborate with internal teams and external partners to guide creative development that aligns with brand messaging and enhances campaign effectiveness.
• Cross-Functional Collaboration: Work closely with teams across marketing and product to ensure seamless alignment and execution of growth initiatives.
• Channel Testing: Identify, evaluate, and test new marketing channels to diversify acquisition efforts and maximize ROI.
• Customer Acquisition Cost (CAC) Management: Own CAC goals, continually analyzing and adjusting strategies to meet or exceed targets.
• Analysis and Reporting: Track and report on campaign performance, providing actionable insights to optimize future marketing efforts and inform business decisions.

Knowledge/Experience/Skills

• Experience: 2–4 years in growth marketing at a brand or agency, with direct experience managing paid ads on Meta and/or Google required.
• Education: Bachelor’s degree preferred.
• Industry Knowledge: Experience in direct-to-consumer, subscription, or food-related businesses is a plus.
• Collaboration: Proven ability to work effectively with creative and brand teams, both internally and externally.
• Attention to Detail: Meticulous execution is critical; campaigns must be error-free as they often serve as the first introduction to our brand.
• Problem Solving: A creative thinker who leverages data to identify innovative solutions to unique challenges.
• Project Management: Strong organizational and project management skills to effectively prioritize and execute multiple campaigns.

Nurture Life is an equal opportunity employer. We do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.