What are the responsibilities and job description for the VP, Product Marketing, Global Fixed Income position at Nuveen, a TIAA company?
VP, Product Marketing, Global Fixed Income
Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market / Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products / Services Acumen
Responsibilities
This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.
The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities.
This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally.
The position requires very close collaboration with members of product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets.
Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG / Impact and EM debt.
As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives.
Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.
Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms.
Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally.
Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.
Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content.
Works with compliance department to ensure materials meet FINRA and / or SEC regulatory guidelines and supports compliance process from initial submission to final approval.
Supports firm participation / sponsorship and / or other engagement in industry events, as appropriate.
Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.
Educational Requirements
University (Degree) Preferred
Work Experience
5 Years Required; 7 Years Preferred
Physical Requirements
Sedentary Work
Required Qualifications
5 years of related experience required
Preferred Qualifications
University (Degree) preferred
7 years of related financial services or asset management experience
Background of success in marketing investment products designed for income
Knowledge of global fixed income markets and public products
Experience in writing clear, compelling and compliant marketing messaging
Proven relationship management experience
Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process
Established credentials in leading the development and implementation of effective campaigns and communications programs
Demonstrated track record of managing multiple projects from beginning to end
Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools
Series 7 a plus
Preferred Competencies
Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
Strong leadership and organizational skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Knowledge of investment industry concepts and SEC and FINRA regulatory requirements
Able to think independently and challenge or escalate roadblocks when needed
Exhibits influencing skills
Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
Comfortable operating in / with a multi-location and multi-national extended team
Able to operate under time pressure and multi-task
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