What are the responsibilities and job description for the VP, Product Marketing, Municipal Fixed Income position at TIAA?
VP of Public Product Positioning for Municipals
The VP of Public Product Positioning for Municipals works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for municipal fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity in order to best position Nuveen for growth.
Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management, and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.
Key Responsibilities and Duties
- Develops and leads product-specific marketing plans and creates content across municipal sectors, including investment grade and high yield municipals.
- As a marketing lead and subject matter expert, oversees the creation and production of municipal fixed income marketing collateral and product content that is aligned with business strategy and objectives.
- Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.
- Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.
- Drives development and execution of integrated municipal product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally.
- Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.
- Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.
- Works with compliance department to ensure materials meet FINRA and / or SEC regulatory guidelines and supports compliance process from initial submission to final approval.
- Supports firm participation / sponsorship and / or other engagement in industry events, as appropriate.
- Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.
Educational Requirements
Work Experience
Physical Requirements
Required Qualifications
Preferred Qualifications
Anticipated Posting End Date : 2024-11-15
Base Pay Range : $150,000 / yr. - $190,000 / yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones.
Equal Opportunity
We are an Equal Opportunity / Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
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Salary : $150,000 - $190,000
