Marketing - Digital Marketing Specialist - Remote

Reporting to the Marketing Creative Director, the Digital Marketing Specialist will manage and develop digital content creation and oversee implementation, monitoring and tracking digital content/campaigns for various internal digital channels including online banking, public website, in-branch video, social media, and email. Supports digital search and display campaigns working with digital agency to coordinate and track ongoing digital campaigns. Responsible for ensuring timely, relevant and accurate content on digital channels and engaging consumers through digital marketing techniques to achieve Marketing goals and organizational objectives. The Digital Marketing Specialist is the subject expert on all aspects of Nuvision’s digital marketing channels. The Digital Marketing Specialist is responsible for the company’s digital content/campaigns and takes a hands-on approach to ensure compliance, current with the latest and best search algorithm techniques, and that the user experience is exceptional. Responsibilities: Manage process to develop digital creative assets content on digital media channels including Online Banking, InLighten, Website, landing pages, email, and social media. Day-to-day ownership of Nuvision corporate website and lead the Nuvision web Advisory Team to ensure accurate information, up-to-date and engaging content, site performance tracking, compliance, UX, hosting issues and promotional content. Performs analysis of usage data to provide insights and recommendations. Develops in-house marketing automation expertise and becomes company’s subject matter expert responsible for sharing know-how with Marketing team for implementing Marketo trigger based automated marketing campaigns. Responsible for communicating digital marketing strategy and tactics to Marketing team. Be an integral part of the Marketing team; build, develop and grow key team member business relationships to ensure successful digital strategy and Digital Marketing campaigns. Supports and participates in continuous improvement activities. Represents the Credit Union in a positive and professional manner.  Maintains member, team members and other sensitive information with confidentiality. Treats co-workers and members with respect. Supports member relations and events that promotes member centric experiences. Other related duties as assigned. Qualifications: 3 years specific hands-on digital marketing experience to include: Digital and Social Media marketing, project management, communicating project updates and direction. Awareness of credit union customers and their digital marketing preferences/needs. Hands on comprehensive knowledge of social media channels, credit union digital media such as Q2 Smart and Conexus, Inlighten Content Marketing best practices Working knowledge of law, regulations and compliance practices and procedures pertaining to financial services and digital marketing Demonstrated ability in Social Media strategy and tactics, HTML, Digital design – adobe creative Suite, Google Analytics, copy writing. Must be able to coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion. Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and outside of the organization. Strong interpersonal and consulting skills. Excellent written and verbal communication skills Ability to compose and provide reports either through Excel or Prism Ability to analyze and interpret data to provide insights. Detail oriented with an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. Proficient with PC and computer software applications with advanced proficiency in Microsoft Office (including spreadsheets, word processing and presentation software Education: Bachelor’s degree in related field or equivalent Pay scale by applicable geographic location:  Alaska: $60,909.93 - $76,137.74 California: $64,480.00 - $73,196.48 The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training/education, etc. California Employee Privacy Notice: https://nuvisionfederal.com/disclosures/ccpa/ Benefits: Medical Dental Vision Life Insurance Flexible Spending Account 401(k) Matching Paid Time Off Training Provided Tuition Reimbursement Covid-19 Precaution(s): Remote Interview Process (some positions vary) In-Person Interview required for Front-Line Positions Social Distancing and Mask Guidelines in place

Salary : $64,480 - $73,196