What are the responsibilities and job description for the Director of Marketing position at Nvb Playgrounds Inc?
Job Title: Director of Marketing
Reports To: COO
Summary: The Director of Marketing is the mastermind behind our marketing strategy, making sure both B2B (PE) and B2C (AAA) efforts are working together to generate leads, grow the brand, and make the revenue rain.
KEY RESPONSIBILITIES
Leadership & Strategy Development
Youre the captain now. Take full charge of our marketing strategy for both B2B (PE) and B2C (AAA) segments.
Lead, inspire, and occasionally perform motivational speeches for the Growth Marketing
Lead and Brand & Content Lead. Teamwork makes the dream work, right?
Own the marketing budget like its your personal piggy bankbut with more ROI.
Team up with Sales & Product Teams to make sure the marketing strategy matches the business goals. Were all about synergy here.
Be the tech wizard who integrates AI and automation tools to make everything faster, smarter, and more efficient.
Performance Marketing & Demand Generation
Ensure the Paid Media & AI Performance Specialist is running ads like a pro across
Google, Facebook, LinkedIn, and maybe even MySpace (just kidding, maybe).
Watch Conversion Rate Optimization (CRO) efforts like a hawk to make sure our customers dont get lost.
Use your mad data skills to make sure every marketing dollar is being spent like its Monopoly money (but with real-world results).
Brand Development & Content Oversight
Keep our messaging and storytelling tighter than a drum, ensuring the brand stays consistent and engaging everywhere.
Work with the Brand & Content Lead to fine-tune positioning, messaging, and storytelling strategiesbecause who doesnt love a good story?
Build relationships with influencers and make us look coolbecause, lets face it, we are.Marketing Automation & CRM Strategy
Keep the Marketing Automation Specialist running smooth CRM workflows, lead nurturing, and marketing campaigns like a well-oiled machine.
Play matchmaker between Sales, Customer Success, and Marketing to ensure smooth lead handoffs and flawless conversions.
Harness the power of AI and automation to make marketing smarter, faster, and cooler (well throw in efficient for good measure).
Event Marketing & Partnerships
Supervise the Event Coordinator to pull off trade shows, events, and brand activations thatll make everyones jaw drop.
Elevate NVB Playgrounds to rockstar status at industry conferences and networking events.
Data, Reporting, & Continuous Improvement
Be the numbers gurumonitor key marketing metrics like CAC, MQLs, SQLs, ROAS, and conversion rates.
Team up with the Growth Marketing Lead to track performance and make sure were always moving toward bigger and better results.
Keep an eye on new trends, AI innovations, and your competition to make sure were not just staying currentwere staying ahead.
REQUIREMENTS
8 years in marketing leadership, digital strategy, and brand wizardry.
A wealth of experience in B2B and B2C marketing, performance marketing, and crafting epic brand stories.
Deep expertise in CRM systems, AI tools, and making marketing automation look easy.
A proven track record of scaling lead generation, content marketing, and paid media campaigns.
Leadership skills that would make any motivational speaker jealous.
