Digital Content Editor

New York is leading the nation in the fight on global climate change and the transition to a clean energy-powered economy. The Climate Leadership and Community Protection Act (Climate Act) has created the most aggressive climate change goals in the nation and requires an ambitious agenda that blends proven catalysts with innovative approaches while operating across a broader energy arena that is rapidly evolving. New York State Energy Research & Development Authority (NYSERDA) is a driving force in realizing this agenda. NYSERDA works with stakeholders that span residents, business owners, developers, community leaders, local government officials, universities, utilities, investors, entrepreneurs, and more, to develop, invest, and foster conditions that:

• Attract the private sector capital investment needed to expand New York’s clean energy economy.
• Overcome barriers to using clean energy at a large-scale in New York.
• Enable New York’s communities and residents to benefit equitably from energy efficiency and renewable energy.
  
  

Job Overview

The Digital Content Editor works with NYSERDA’s Corporate Marketing Team to establish an editorial vision and tone, develop content, and collaborate on a process for managing content across NYSERDA’s website. The Digital Content Editor encompasses both strategic and tactical accountability for creating and publishing comprehensive and strategic digital content aligned with current messaging to build public awareness of NYSERDA’s programs, objectives, and accomplishments. The Digital Content Editor uses creativity and a mindset for continuous improvement to provide valuable and easy to use online resources for New Yorkers.

Primary Responsibilities

• Work with Corporate Marketing and Program teams to develop content and identify images for NYSERDA’s websites - writing, editing, managing approvals, and working with Web team to publish; incorporate search engine optimization (SEO)
• Oversee the development of web content for new NYSERDA programs and initiatives.
• Responsible for keeping NYSERDA’s home page fresh with new, relevant, and timely content.
• Oversee web editorial calendar and execute content and/or campaigns that grow awareness and engagement with target audiences and influencers.
• Establish and drive editorial content and production schedules, workflows, and processes.
• Monitor and analyze trends and their impact on NYSERDA’s messaging.
• Identify opportunities to expand NYSERDA’s reach and audiences on evolving platforms using creative storytelling and engaging content.
• Work closely with Social Media Manager to ensure consistency of established messaging across all digital and social media channels.
• Collaborate with Web team to facilitate website user experience research and user testing.
• Build and maintain effective working relationships with Corporate Communications, Events, and Program teams, as well as external partners to ensure a strong pipeline of content that proactively communicates NYSERDA programs, positions, and initiatives to key audiences.
• Translate complex ideas into clear, accurate text and creative concepts for images, graphics, video, audio, and photography.
• Perform all job responsibilities with respect, fairness, consistency, and inclusion.
• Perform other responsibilities as assigned.
  
  

Minimum Qualifications

• Bachelor’s degree and 5years in digital content creation and production and/or business writing.
  
  

Additional Qualifications

• Master's degree and 4years’ experience.
• Additional duties as needed.
  
  

Please submit two files, one for your cover letter and another for a resume.

Please note that during the application process, you may be prompted to opt-in to Artificial Intelligence (“AI”) scoring. This is an automatic request in the ADP system but is not a feature that is used by NYSERDA in its recruiting and hiring process. Your response will have no impact on your application to NYSERDA.

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