What are the responsibilities and job description for the Product Marketing Manager position at O.C. Tanner?
O.C. Tanner is the global leader in software and services that improve workplace culture through meaningful employee experiences. Our Culture Cloud is a suite of tools and services designed to enhance the employee experience with strategic recognition, service awards, wellbeing, leadership, and events that help people thrive at work. Our Culture by Design approach provides expert services to organizations looking to create great workplaces.
We are looking for an experienced Product Marketing Manager to join our marketing team. In this role, you will be responsible for shaping and executing go-to-market strategies, industry-leading messaging and brand awareness. You will work closely with cross-functional teams, including product, sales, and customer success, to ensure our solutions are positioned effectively and resonate with target audiences.
We are looking for a candidate who is not afraid to drive action without constant direction, entrepreneurial in nature, and willing to think creatively about new ways to position our platform.
What you will do :
- Partner with Demand Marketing & Campaign teams, Customer Success, Sales and Product Management to create compelling campaigns that drive acquisition, adoption and upsell opportunities
- Work cross-functionally to map the customer journey, develop compelling value propositions, messaging, and positioning that differentiate our products and services
- Work with brand and content teams to create impactful marketing content, such as product demos, case studies, whitepapers, pitch decks and other sales enablement materials
- Own product release processes and external product launch storytelling
- Collaborate with sales, finance and product teams to evaluate pricing and packaging options
- Facilitate and support in-depth market research to understand customer pain points, the competitive landscape, and industry trends
- Train and enable sales and customer success teams on key product offerings and go-to-market processes
What you will bring :
Essential Functions / Working Conditions :
