What are the responsibilities and job description for the Digital Specialist / Content and Marketing Strategist position at Oahu Publications?
About us
Oahu Publications Inc. is Hawaii's foremost media company. Anchored by the daily Honolulu Star-Advertiser, OPI offers a diverse media portfolio, including MidWeek, digital out-of-home, multiple websites, events, specialty magazines, and more. We provide advertisers with comprehensive solutions, including custom printing and targeted marketing options. With an unparalleled reach to Hawaii consumers, OPI is the go-to choice for connecting businesses with diverse markets. Join our team and be part of Hawaii's leading media source.
Join our dynamic and innovative digital advertising team as a Digital Specialist/Content and Marketing Strategist. In this role, you will work closely with the Digital Manager, Account Executives, and clients to understand their business goals and create tailored advertising solutions that deliver results. Utilize your strategic thinking and project management skills to develop and execute campaigns that drive growth, brand awareness, and engagement.
```Duties```
- Develop and execute content strategies that align with the company's goals and target audience.
- Conduct research to identify relevant topics and trends in the industry and stay up-to-date with industry trends and best practices in content marketing.
- Create engaging and informative content for various platforms, including websites, blogs, social media, and email campaigns.
- Collaborate with cross-functional teams to ensure consistent messaging and brand voice.
- Optimize content for search engines and implement SEO best practices.
- Monitor and analyze performance using analytics tools to make data-driven decisions.
- Edit and proofread content and campaigns to ensure accuracy, clarity, and adherence to brand guidelines.
- Maintain client accounts, billing, and account reconciliation
```Experience```
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Content and Marketing Strategist or similar role.
- Strong understanding of digital marketing principles and best practices.
- Proficient in using Google Analytics, SEO tools, ad servers, and content management systems (CMS).
- Excellent research skills in gathering information from various sources.
- Basic knowledge of HTML5 for formatting purposes.
- Experience with graphic design software is a plus.
- Ability to write clear, concise, and compelling copy for different platforms and audiences.
- Familiarity with social media marketing strategies.
- Photography skills for capturing visual content is a plus.
- Ability to create white papers or other long-form content is a plus.
```Skills for ideal candidate:```
- Ability to take direction and interact with others in a professional manner and thrive in a fast-paced environment
- Strong written and oral communication skills
- Detail-oriented, highly organized, dependable, helpful, and considerate
- Passion to learn and explore new technical and design skills
- Punctuality and attendance is a must
- Takes initiative, a self-starter who requires little supervision or direction
- Must be able to lift up to 30 lbs
- Must be able to stand for long periods of time. Must be able to work at a computer for up to four hours at a time
- Good time management, multi-tasking and prioritization skills
- Manage projects from conception through completion
- Ability to problem-solve and research to resolve issues
- Able to ask for assistance if tasks are beyond current capabilities
This is an exciting opportunity for a talented Digital Content and Marketing Strategist to join our team. We offer competitive compensation, a collaborative work environment, and opportunities for professional growth. If you are passionate about creating engaging content that drives results, we would love to hear from you.
Please note that only qualified candidates will be contacted.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- On call
Work Location: In person
Salary : $50,000
