Salesforce Marketing Cloud Specialist| OVG Austin Office

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

We are seeking an experienced Salesforce Marketing Cloud Specialist with 2-5 years of professional experience to join our creative and fast-paced marketing team. This role is ideal for a skilled professional who excels in audience segmentation, email marketing campaign execution, and marketing automation. The specialist will leverage Salesforce Marketing Cloud to enhance customer engagement and drive campaign performance. If you are a highly skilled Salesforce Marketing Cloud Specialist passionate about audience segmentation, email marketing, marketing automation, and are interested in working in the live entertainment & sports industry, we’d love to hear from you!

This role pays an annual salary of $75,000 to $80,000.

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until May 23, 2025.

Responsibilities

• Audience Builder Expertise: Develop and manage targeted audience segments using Customer Data Platform (eg. PILYTIX Audience Builder) to improve campaign effectiveness.
• Email Campaign Management: Design, develop, and execute successful email marketing campaigns, ensuring alignment with business objectives and brand guidelines.
• Journey Builder Skills: Utilize Journey Builder to create and optimize automated customer journeys across multiple channels (email, mobile, socials).
• Data Analysis & Reporting: Monitor campaign performance, analyze key metrics, and provide insights to optimize future email marketing strategies.
• Marketing Automation: Leverage Salesforce Marketing Cloud Automation Studio to automate marketing workflows and improve efficiency.
• Quality Assurance Testing: Conduct QA tests on email content to enhance campaign performance and ensure high deliverability metrics; has experience with email testing platforms (Email On Acid, NeverBounce, etc)
• Compliance & Best Practices: Ensure all email marketing campaigns comply with industry regulations (CAN-SPAM, GDPR) and best practices.
• This position reports to the Premium Marketing Manager and is a key contributor to the overall success of the Global Premium Marketing & Sales team.

Qualifications

• 3-5 years of professional experience as a Salesforce Marketing Cloud Specialist or similar role.
• Strong proficiency in Customer Data Platform (PILYTIX Audience Builder experience, a plus) for creating segmented customer audiences.
• Experience with HTML/CSS for email template customization.
• Understanding and working knowledge of entry, exit, and trigger criteria, as well as mapping in email marketing automation, to optimize customer journeys, improve engagement, and drive conversions
• Hands-on experience with Google Analytics and Email Studio, Ad Studio, Mobile Studio, Journey Builder, and Automation Studio within Salesforce Marketing Cloud.
• Knowledge of SQL and AMPscript for advanced audience segmentation and personalization is a plus.
• Ability to analyze campaign data and apply insights to improve performance.
• Experience creating email content in Salesforce Marketing Cloud
• Very strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills; always a team player and carries a positive and professional attitude

Preferred Qualifications:

• Salesforce Marketing Cloud certification(s)
• Experience in A/B testing, personalization, and dynamic content strategies.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

Salary : $75,000 - $80,000