Director, Marketing, Market Hall & Restaurants

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Join our team to help create and develop the future of live entertainment and sports in Orange County!

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Mission : To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.

Vision : We will be the social and entertainment center of Orange County - a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.

Values : Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title :

Director, Marketing, Market Hall & Restaurants

Pay Details :

The annual base salary range for this position in California is $110,000 to $135,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate's geographic location, job-related knowledge, skills, experience, education / training, internal value, peer equity, external market demands, and organizational considerations.

About OCVIBE :

OCVIBE is transforming 100 acres in Anaheim into a dynamic, walkable district blending culture, dining, and entertainment. Anchored by the Honda Center, this destination will offer parks, riverfront views, and immersive experiences, creating a vibrant community hub.

About Market Hall :

Opening in Fall 2026, Market Hall (working title) will be a 50,000 square-foot, two-story food hall featuring 21 diverse restaurants, 6 bars, and innovative culinary concepts. With renowned chefs and local talent, it will redefine Anaheim's culinary landscape.

Position Overview :

The Director of Marketing will lead the development and execution of branding and marketing strategies for Market Hall and the restaurants within the OCVIBE district, aligning with OCVIBE's broader vision. This role will position Market Hall and its restaurant offerings as a premier food and beverage destination within the OCVIBE district.

Responsibilities

Foundational Branding & Marketing Materials (Phase 1)

• Lead the creation of branded materials to engage key audiences, including consumers, fans, future residents, and food lovers, while conveying Market Hall's mission and cultural impact
• Develop storytelling-driven collateral to highlight Market Hall's vision, its role in Anaheim's culinary scene, and its diverse restaurant offerings
• Collaborate with the Creative Team / Agency to establish and maintain brand guidelines for consistency across all communications
• Oversee marketing materials to ensure alignment with Market Hall and restaurant branding and messaging

Marketing Planning & Campaign Development (Phase 2)

Segmentation & Performance Marketing

Integrated Campaigns

Experiential Management

Cross-Functional Collaboration

Skills

Knowledge, Skills and Experience

Education - Bachelor's Degree

Experience Required - 10 Years

This position is on-site.

Company :

OC Sports & Entertainment, LLC

Our Commitment :

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of ocV!BE!

Salary : $110,000 - $135,000