What are the responsibilities and job description for the Senior Publicist position at Ocprsa?
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Position Summary :
The Senior Publicist will work within our agency to lead media relations efforts for our clients, ensuring effective coverage across various platforms. As a valued member of a respected PR team, the Senior Publicist will lead public relations and communications campaigns—actively pitching to reporters, editors, and producers to secure media opportunities throughout California, as well as nationally.
Duties & Responsibilities :
- Execute PR campaigns for clients, including identifying key media opportunities, developing story ideas, and pitching media outlets.
- Manage media relations opportunities, including cultivating relationships with journalists and editors, responding to media inquiries, and arranging interviews and media appearances for clients - virtually and on-site.
- Write news releases, media advisories, media pitches, and other communications materials to support client campaigns.
- Monitor and analyze media coverage of clients to measure the success of public relations campaigns and adjust strategies as needed.
- Lead and provide media training to clients and select spokespersons.
- Provide counsel to clients on integrated communications practices and strategies, often in alignment with the current earned media campaign.
- Participate in networking events and professional development activities on behalf of Scatena Daniels.
Minimum Requirements :
Location : This role is primarily remote, but we prefer candidates residing in Orange or Los Angeles counties who can serve clients in those areas. Once a month, the candidate will be required to travel to our downtown San Diego office.
The description above is intended to describe the general nature and level of work being performed by the employee assigned to this classification. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required.
Equal Opportunity : Scatena Daniels provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion : Scatena Daniels values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued.
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