Social Media and Communications Specialist

Description

Job Purpose

Ocugen is seeking a savvy, biotech-oriented Social Media and Communications Specialist to  drive digital strategy, ensuring alignment with our mission of bringing game-changing gene & cell therapies and vaccines to market and working even harder to provide access to patients globally . This role is ideal for a creative, self-starter who understands the intricacies of social media, thrives on engaging a varied stakeholder audience, and possesses a passion for communicating complex scientific ideas effectively.

Why Join Ocugen?
Ocugen is at the forefront of developing groundbreaking gene therapies for unmet medical needs and currently has three programs in the clinic to address blindness diseases. As part of our team, you’ll enjoy:

• Opportunities to contribute to meaningful projects that impact lives.
• A collaborative, innovative work environment.
• Competitive salary and benefits package.

Responsibilities 

• Social Media Strategy and Execution:
  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
  • Contribute new thinking to transform the Company’s current channels and increase followers.
  • Manage Ocugen’s presence on platforms, including LinkedIn, X, Instagram, Facebook and TikTok, ensuring alignment with corporate and scientific messaging.
  • Monitor trends, audience insights, and analytics to inform content creation and optimize campaigns.
• Content Development and Management:
  • Create and curate compelling posts, visuals, and videos that effectively communicate scientific achievements, company milestones, and industry news.
  • Manage a content calendar to highlight key events, awareness days, and relevant program updates.
  • Collaborate across core functions, including R&D, clinical, and marketing, to ensure timeliness and accuracy in all content.
• Engagement and Influencer Outreach:
  • Monitor and report on industry trends, competitor activity, and audience sentiment.
  • Build relationships with influencers in the scientific and healthcare sectors.
• Analytics and Reporting:
  • Track and report on social media performance, including KPIs such as reach, engagement, and conversions.
  • Use analytics tools to derive actionable insights and improve campaign effectiveness.
• Cross-Functional Collaboration:
  • Work closely with internal teams to support communication strategies.
  • Partner with third parties (i.e. patient advocacy groups) to amplify Ocugen’s message.
• Support PR tactics aligned to social media outreach
  • Assist with press release distribution and pitching
  • Asist with website content development

Qualifications

• Bachelor's degree in communications, marketing, life sciences, or a related field.
• 3-5 years of experience in social media management, preferably in the biotechnology or pharmaceutical industry.
• Strong understanding of scientific concepts and the ability to communicate them in a clear, engaging manner.
• Proven experience managing campaigns on platforms such as LinkedIn, X, and Instagram.
• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar).
• Exceptional writing, editing, and storytelling skills with attention to detail.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
• A flexible attitude and willingness to learn.
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.

Working Conditions

Incumbent will primarily work in an office environment.

Physical Requirements

This position operates in an office setting with occasional travel as needed.

Ocugen is an equal opportunity employer. In order to provide equal employment and advancement opportunities to all individuals, we make all of our employment decisions based upon merit, qualifications, abilities, and an individual’s conduct and performance. We will not make any of our decisions, and will not discriminate against any employee or applicant, on the basis of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including sexual orientation, gender identity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected from discrimination under the law. Ocugen complies with applicable federal, state and local laws governing nondiscrimination in employment.