What are the responsibilities and job description for the Director of Growth Marketing position at offe market?
About us :
Fast growing retail start-up based in LA, hiring our first Director of Growth Marketing, exciting opportunity to pioneer a new shopping platform. Perfect for go-getter candidates with an entrepreneurial spirit.
offe market is a new off-price retail marketplace where we sell excess and overstock inventory and pass the savings onto our customers (up to 80% off brands like Ganni, Baggu and Lisa Says Gah)! We're known as "Gen-Z's TJ Maxx".
This is an exciting opportunity to get in on the ground floor at a fast-growing retail startup. The ideal candidate has an entrepreneurial mindset, is energized by the opportunity to shape the future of retail, and is a builder ready to go above and beyond.
Location : Los Angeles / Hybrid / or New York preferred
Responsibilities :
- Growth Marketing Strategies : Collaborate with our team to define our marketing strategies and priorities to drive Brand Awareness and Customer Acquisition
- Brand Strategy : Elevate the brand’s identity and messaging. Ensure a consistent brand aesthetic across all platforms. Explore opportunities to strengthen and expand our brand presence.
- Influencer and Ambassador Program : Develop and launch content creation opportunities with influencers and brand ambassadors
- Media Outreach and Brand Partnerships : Build relationships with media outlets and brands to optimize co-marketing opportunities and features
- Creative Production : Lead the creation and execution of integrated brand marketing campaigns, including digital, in-store, social media, PR, and traditional advertising
- Events and Activations : Develop and execute unique, brand-forward in-person activations to connect with our consumers
- Community Growth and Management : Engage with our consumers to drive returning customer repurchase rates and social sharing
- Optimize ad channels : Scope out new channels, test audiences and performance while optimizing budget and spend
- Reporting and analysis : Identify trends, assess performance, and make data-driven recommendations to drive sales through marketing
Qualifications
Benefits
If this sounds like a good fit for you, please email hi@offe.market with the subject line Director of Growth Marketing with Resume and / or Cover Letter.