Director of Growth & Performance Marketing

Proper Hospitality is seeking an analytically rigorous and outcome-oriented Director of Growth and Performance Marketing to lead our customer acquisition and retention strategies.

This senior-level position will be responsible for developing, implementing and overseeing data-driven marketing initiatives to accelerate growth, increase bookings and enhance customer lifetime value across our portfolio of luxury properties.

Key Responsibilities:

• Develop and execute comprehensive growth marketing strategies across multiple channels, aligning with overall business objectives and brand positioning
• Drive data-driven decision-making by leveraging advanced analytics to continuously optimize marketing campaigns and improve ROI
• Lead a culture of continuous improvement through test-and-learn methodologies, developing hypotheses, designing experiments and scaling successful initiatives
• Optimize the entire customer journey, from acquisition to retention, focusing on improving conversion rates, reducing customer acquisition costs, and increasing LTV
• Collaborate with executives and cross-functional teams across the portfolio to ensure cohesive messaging and maintain brand integrity in all growth marketing initiatives
• Partner with our data team on the selection, implementation, and optimization of the marketing tech stack, including CRM, marketing automation and analytics tools
• Establish and monitor KPIs to measure the effectiveness of growth marketing initiatives and regularly report on performance to the executive team
• Stay at the forefront of digital marketing trends and best practices (in hospitality and beyond); implement innovative strategies to maintain a competitive edge

Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• 7 years of experience in growth marketing or performance marketing roles
• Proven track record of driving significant growth in customer acquisition and retention, preferably in e-commerce
• Demonstrated expertise in developing and executing test-and-learn strategies, with a proven track record of turning data-driven hypotheses into measurable business results
• Excellent leadership, project management, and communication skills
• Strategic problem-solving abilities and a growth mindset

Company Overview

Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things and anything less just isn’t proper. We are seeking out the “best of the best” from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle hospitality company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other federal/state protected category.

Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.