What are the responsibilities and job description for the Marketing Campaign & Operations Manager position at Office Practicum?
Job Type
Full-time
Description
We are seeking a highly motivated and experienced Marketing Campaign & Operations Manager to lead the planning, execution, and optimization of our marketing campaigns while overseeing the smooth operation of our marketing technology stack. This role is crucial for driving lead generation, increasing brand awareness, and revenue growth while supporting our overall marketing goals. You’ll own the end-to-end execution of marketing initiatives, from campaign development and deployment to analytics and process optimization, ensuring our efforts are efficient, scalable, and ROI-driven. Excellent communication and collaboration skills, multi-tasking in a fast-paced environment, being intrinsically self-motivated, attention to detail, and your willingness to roll up your sleeves and problem-solve tech stack issues make you an ideal fit for our team.
Essential Functions
Demand Gen:
Competencies:
Office Practicum Seeks To Hire Individuals Who Are Able And Willing To Embrace Our Company’s Performance-based Culture, As Defined By Our Core Values
Benefits
Our team members enjoy a variety of benefits, including but not limited to:
Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.
Americans With Disabilities Act Statement
Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.
Salary Description
$90,000 - $100,000 per year
Full-time
Description
We are seeking a highly motivated and experienced Marketing Campaign & Operations Manager to lead the planning, execution, and optimization of our marketing campaigns while overseeing the smooth operation of our marketing technology stack. This role is crucial for driving lead generation, increasing brand awareness, and revenue growth while supporting our overall marketing goals. You’ll own the end-to-end execution of marketing initiatives, from campaign development and deployment to analytics and process optimization, ensuring our efforts are efficient, scalable, and ROI-driven. Excellent communication and collaboration skills, multi-tasking in a fast-paced environment, being intrinsically self-motivated, attention to detail, and your willingness to roll up your sleeves and problem-solve tech stack issues make you an ideal fit for our team.
Essential Functions
Demand Gen:
- Drive the conceptualization, development, execution, and success of integrated lead generation programs targeting existing and net new customers. Campaign channels and methods will include but are not limited to paid search, organic search, webinars, email, tradeshows, social media, and direct mail campaigns.
- Implement and execute local and national SEO strategies (organic and PPC) to meet or exceed lead gen goals while staying within the budget. This includes working with outside third parties and utilizing tools such as Google Analytics.
- Work with the Marketing team to keep the website content current and refreshed. Follow best practices and develop compelling calls to action for online lead capture. Analyze web metrics and make refinements to maximize website leads.
- Produce monthly reports, dashboards, and analysis focused on pipeline goals including leads, opportunities, conversion rates, and closed won/lost by channel for ROI evaluation.
- Collaborate with cross-functional teams (Sales, Product) to ensure messaging and alignment lead to successful campaign delivery.
- Develop and execute integrated marketing campaigns across multiple channels.
- Optimize lead qualification and track follow-through to ensure the lead handoff process is correct, documented, communicated to sales, and effectively executed.
- Use website, organic search, and paid search metrics to track KPIs, evaluate campaign success, and drive optimization efforts.
- Create and maintain detailed campaign reports and dashboards that will be shared with the Senior Director of Marketing.
- A/B test campaign elements to optimize conversion rates.
- Manage campaign timelines, budgets, and resources.
- Manage and optimize our marketing automation platform (HubSpot) and work closely with our CRM (Salesforce) admin on how they are integrated.
- Conceptualize, develop, and oversee lead generation and nurturing programs, ensuring effective lead scoring and routing.
- Ensure data integrity and accuracy within marketing systems.
- Lead troubleshooting technical issues related to marketing platforms if/when they occur.
- Test all forms and integrations for all campaigns.
- Evaluate and implement new marketing technologies as needed.
Competencies:
- Proficient in HubSpot and a deep understanding of Salesforce.
- Highly skilled in marketing automation principles and best practices.
- Strong knowledge of lead scoring, segmentation, and lifecycle marketing strategies.
- Hands-on experience with Google Analytics, Google Ads, and other digital marketing tools.
- Experience with SEO/SEM, content marketing, social media marketing, and email marketing.
- Familiarity with WordPress or other CMS platforms.
- Metrics-driven with experience developing marketing dashboards to track key performance metrics and maximize team performance.
- Proven track record of generating high-quality leads and driving revenue growth.
- Demonstrated experience creating and managing lead gen programs, including PPC.
- Strong analytical and data-driven mindset.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and prioritize effectively.
- Analytical mindset with a passion for data-driven decision-making.
- Independent and resourceful, with a strong internal drive.
- Demonstrate initiative and ownership in all tasks.
- Bachelor’s Degree in Marketing, Business, or a related field preferred.
- Minimum three years of relevant digital marketing, demand generation, and marketing operations experience, preferably in B2B software, with a proven ability to deliver consistently strong measurable results.
- A minimum of three years of HubSpot experience.
- Healthcare and EHR experience is a plus.
- Computer-based working environment with a strong emphasis on remote meetings
- Sitting and standing for extended periods
- Lifting of 10-25 pounds
- 5%-10% travel
- Overtime will occasionally be required
Office Practicum Seeks To Hire Individuals Who Are Able And Willing To Embrace Our Company’s Performance-based Culture, As Defined By Our Core Values
- We are Clinician First
- Pediatric Care is our Home
- We Deliver on our Commitments
- Our Success is Based on Results
- We Believe in the Power of Teams
Benefits
Our team members enjoy a variety of benefits, including but not limited to:
- Medical, Prescription, Vision, and Dental Insurance
- Life Insurance
- 401(k) with company match
- Paid Time Off, Holidays, and Volunteer Hours
- Company Wellness Program
- Employee Assistance Program
- Short and Long Term Disability Insurance
- Pet Insurance
- Tuition Assistance Program
- Employee Recognition Program
Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.
Americans With Disabilities Act Statement
Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.
Salary Description
$90,000 - $100,000 per year
Salary : $90,000 - $100,000
