Marketing Campaign & Operations Manager

Job Type

Full-time

Description

We are seeking a highly motivated and experienced Marketing Campaign & Operations Manager to lead the planning, execution, and optimization of our marketing campaigns while overseeing the smooth operation of our marketing technology stack. This role is crucial for driving lead generation, increasing brand awareness, and revenue growth while supporting our overall marketing goals. You'll own the end-to-end execution of marketing initiatives, from campaign development and deployment to analytics and process optimization, ensuring our efforts are efficient, scalable, and ROI-driven. Excellent communication and collaboration skills, multi-tasking in a fast-paced environment, being intrinsically self-motivated, attention to detail, and your willingness to roll up your sleeves and problem-solve tech stack issues make you an ideal fit for our team.

Essential Functions :

Demand Gen :

• Drive the conceptualization, development, execution, and success of integrated lead generation programs targeting existing and net new customers. Campaign channels and methods will include but are not limited to paid search, organic search, webinars, email, tradeshows, social media, and direct mail campaigns.
• Implement and execute local and national SEO strategies (organic and PPC) to meet or exceed lead gen goals while staying within the budget. This includes working with outside third parties and utilizing tools such as Google Analytics.
• Work with the Marketing team to keep the website content current and refreshed. Follow best practices and develop compelling calls to action for online lead capture. Analyze web metrics and make refinements to maximize website leads.
• Produce monthly reports, dashboards, and analysis focused on pipeline goals including leads, opportunities, conversion rates, and closed won / lost by channel for ROI evaluation.

Campaign Management :

Marketing Operations :

Requirements

Competencies :

Education / Professional Certifications or Licenses Required :

Experience Requirements :

Work Environment / Physical demands / Travel Requirements :

Core Values

Office Practicum seeks to hire individuals who are able and willing to embrace our company's performance-based culture, as defined by our Core Values :

We believe that consistently aligning our planning and execution with these core values will lead to long term success for both Office Practicum as well as the customers we serve.

Benefits :

Our team members enjoy a variety of benefits, including but not limited to :

Equal employment Opportunity Statement :

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ["protected class"] including, but not limited to : veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.

Americans with Disabilities Act Statement :

Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.

Salary Description

90,000 - $100,000 per year

Salary : $90,000 - $100,000