What are the responsibilities and job description for the Online Marketing Campaign Manager position at Gap International?
Job Summary
We are a global management consulting firm seeking a highly motivated Digital Marketing Manager to join our team. The successful candidate will have a strong track record in digital marketing, with expertise in creating and executing multi-channel digital marketing campaigns, managing and optimizing digital advertising, SEO, SEM, and social media campaigns, and leveraging data to create powerful touchpoints for each stage of the marketing funnel.
The ideal candidate will have a Bachelor's degree in marketing, business, or related field, and 6-8 years of experience in digital marketing. They will also have expertise in Google Analytics, CRM platforms (Dynamics 365), and email marketing tools (HubSpot, Constant Contact, MailChimp, etc.).
Key Responsibilities
You will be responsible for:
- Creating and implementing multi-channel digital marketing campaigns to drive brand awareness, engagement, and lead generation aligned with company objectives.
- Partnering with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel.
- Managing and optimizing digital advertising, SEO, SEM, and social media campaigns to attract and convert high-quality leads.
- Managing the MQL process, including lead attribution model.
- Executing targeted email campaigns within Dynamics 365 CRM, ensuring personalized touchpoints for prospects and clients.
- Optimizing landing pages, website forms, and conversion paths to improve lead capture and conversion rates.
- Monitoring, analyzing, and reporting on key performance metrics (website traffic, conversion rates, lead quality, and ROI), generating actionable recommendations and drive decision-making to optimize the effectiveness of campaigns.
