Marketing Manager

YOU are a talented marketing professional whose work bears a clear and consistent hallmark that stands out and lets others know that it's yours. Maybe you’ve distinguished yourself working at an agency; maybe you’re a brand builder; or maybe you are a digital savant who knows how to decode the matrix of multi-modal modern marketing. Most importantly, your work is innovative and strategically driven to yield measurable results that propel business growth. You understand what a brand truly is—a promise made and always kept—that drives everything you do and that creates an unmistakable identity and driving force that is the essence of a company’s culture. You are also ready and eager to take on your next challenge—propelling a successful and widely admired brand to new heights and new markets on top of already exponential growth.

WE are a unique and successful regional tree care and forestry business that has grown exponentially because of our consistent ability to understand the needs of our customers, collaborate with multiple stakeholders, and partner with them to accomplish their goals. We keep our promises and we pride ourselves on communicating at the highest level so that our customers feel at ease and are confident in their choice of partners. In January of 2024, Old Growth Tree Service introduced the Specialized Land Management (SLM) brand to its business portfolio, which focuses on forestry, wildfire fuels reduction, habitat enhancement, and land resource management. Both businesses are aggressively expanding to new markets and we are looking for someone to join our team who can leverage sophisticated and strategic marketing tactics to fuel our growth.

What You’ll be Doing

• Brand Management: Set visual and messaging standards that drive all messaging and communications
• Website Development & Management: Grow and maintain effective, beautiful company websites that are purpose built to break into new markets and rank high in existing search streams. Research and implement unconverted traffic identification tracking and customer communication tools such as chat features that provide a real-time pathway to our customer service team and help us connect with people searching for our services
• Search Engine Optimization (SEO): Research markets and search trends; implement strategies to improve organic search rankings, drive traffic, and create conversions.
• Paid Search: Create and manage targeted ad campaigns to increase brand visibility and generate leads through channels such as Google, lead generation services, and social media platforms.
• Google Business Profile: Develop and populate content, drive reviews from completed sales, and engage with customers
• Social Media: Develop and execute campaigns across platforms ensuring consistent branding and audience engagement
• Content Creation: Produce compelling content, including blog posts, photos, videos, and graphics, to showcase our expertise and services
• Email Marketing: Design and execute email campaigns to engage new and existing customers
• Direct Mail Marketing: Research markets, develop targeting, and design direct mail and other printed materials
• Collateral and Sales Tools: Write and design printed, electronic, and physical trade show sales and marketing collateral
• Team Leadership: Collaborate with key stakeholders across the organization to constantly refine marketing tactics and evolve strategy
• Analytics & Reporting: Monitor performance and provide actionable insights to improve results
• This is a sampling of responsibilities. A complete job description will be provided during the hiring process.

Where You Will Work

• You will be primarily based in Eagle, Colorado 90% of the time. Your work may also take you to our developing markets throughout Colorado and in neighboring states.

What You Need to Bring to the Table

• A strong work ethic, positive attitude, personal integrity, and desire to grow personally and professionally
• Strong understanding of branding and marketing strategy and a proven track record showing ROI in terms of conversions and specifically lead generation
• 3 years of experience in marketing, with a focus on digital strategies
• A sophisticated and detailed eye for design and typography
• Expertise in data analysis related to integrated sales and marketing tactics
• Experience using AI tools for content creation, SEO, and other marketing tactics
• Design and print production skills using platforms such as the Adobe Creative Suite
• Strong knowledge of SEO, search, and website management with demonstrated ROI
• Proven ability to manage social media campaigns and grow online presences
• Experience with tools like Google Analytics and email marketing platforms
• Leadership skills and the ability to mentor and guide others in creating a culture of brand ambassadorship
• Excellent communication and project management skills
• Ability to work independently, meet deadlines, and contribute innovative ideas.

Our Core Values

Old Growth Tree Service was founded in 2016 and we have experienced rapid growth each year since then. We strive each day to raise the standards of the arboriculture industry by providing an experience that goes above and beyond expectations for both our customers and employees. We have built our business around these Core Values that guide our every action and decision:

• Integrity - We live in accordance with our deepest values, we are honest with everyone, and always keep our word. We are genuine.
• Respect - We treat each other and our customers with kindness, respect, and sensitivity. We value everyone's contributions in all aspects of the business. We check our egos at the door.
• Teamwork - One dream, one team. We recognize and support each other's talents. We all have a part to play. By working together, we can achieve exceptional results.
• Training & Knowledge - We support all Old Growth Tree Service employees with any training necessary so they can perform their job safely, efficiently and with confidence.
• Quality & Customer Service- We have a passion for understanding and exceeding our customers’ expectations. We deliver quality and excellence in all that we do.

How We Will Support You and Your Aspirations

• Competitive pay
• Health, dental & vision benefits
• Paid holidays
• Paid time off accrual
• 401K with company match
• Paid training with pay increases based on successful completion of training
• Sick time accrual
• An incredible team of individuals that includes robust administrative support

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• This job requires that you share examples of your marketing and design work. Do you have a portfolio of work?

Experience:

• Marketing: 3 years (Required)
• Graphic design: 3 years (Required)

Ability to Commute:

• Eagle, CO 81631 (Required)

Work Location: In person

Salary : $80,000 - $120,000