What are the responsibilities and job description for the Sr Director, Organic Social & Influencer Job at Old Navy in San Francisco position at Old Navy?
About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role
The Senior Director of Organic Social & Influencer plays an essential role in Old Navy's Marketing leadership team. The Senior Director of Organic Social & Influencer will lead a team of creative, strategic, and community-focused marketers, who are regularly interpreting brand needs, and finding creative ways to activate on social. This team keeps a very close eye on pop culture, trends, and innovation. The ideal candidate must have strong leadership, communication, and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand's evolving needs and the current cultural context.
This role reports to the Chief Marketing Officer at Old Navy and is based in San Francisco.
What You'll Do
- Build and evolve our Social Media strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media.
- Develop strategies to acquire a new customer demographic while keeping our current audience engaged; grow follower count and increase engagement rate.
- Lead strategic planning of paid and organic social for consideration and awareness audiences across all brand and product campaigns, considering platform, story type, and customer journey.
- Build relationships with our franchise business partners and align on social media plans for more impactful global launches.
- Own relationship with social agency partners, implementing and evolving our social playbook.
- Ensure the seasonal milestones and process account for social needs.
- Partner with the creative team to ensure content is on brand (look & feel and tone of voice), platform-appropriate, and brand-building.
- Influence seasonal brief to ensure social media-first content (paid awareness, consideration, and organic) is concepted at the beginning of the season.
- Oversee seasonal content plan / calendar created by Social Media Management team.
- Partner with omni content marketers on ensuring creative briefing approach is considered and thoughtful.
- Partner closely with Affiliates team. Be aware and influence their seasonal plans.
- Manage and partner with macro / micro influencers on paid influencer programs to :
Drive brand awareness, brand love, inform about product launches and collabs.
Who You Are
Benefits at Old Navy
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range : $191,000 - $262,700 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies, and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county, and state requirements.#J-18808-Ljbffr
Salary : $191,000 - $262,700
