What are the responsibilities and job description for the Marketing Intern position at Olde Mecklenburg Brewery LLC?
Position Title: Marketing Intern
Reports To: Brand Manager
Location: Corporate Office (LoSo)
About OMB
The Olde Mecklenburg Brewery (OMB) is a well-known craft brewery located in Charlotte, North Carolina. Founded in 2009, it has become one of the city's premier destinations for beer enthusiasts, serving high-quality beers brewed in adherence to the German Purity Law, Reinheitsgebot. This law, which dates back to 1516, dictates that beer should be made only from water, barley, hops, and yeast, ensuring that OMB's offerings are both traditional and authentic.
OMB's original location is situated in the Lower South End (LoSo) neighborhood of Charlotte, where the brewery features a state-of-the-art production facility, a restaurant, and an expansive 1-acre biergarten. The brewery is especially known for its lively and family-friendly atmosphere, hosting numerous events and festivals throughout the year. Its beers are distributed across North Carolina through an independent wholesaler network, making them accessible statewide.
In Spring 2024, the brewery expanded by opening a second location in the Ballantyne neighborhood of South Charlotte. This new venue is a significant growth for OMB, featuring a spacious, two-story, 14,000-square-foot restaurant and biergarten, designed to offer even more space for beer lovers to enjoy a wide range of OMB’s craft beers.
OMB is particularly proud of its community involvement and commitment to the craft beer movement, consistently offering high-quality brews that range from traditional German-style lagers to experimental seasonal brews. It is a celebrated part of Charlotte's beer scene and an iconic representation of German brewing traditions in the South.
About The Role
Develop and execute marketing campaigns that promote OMB, our events, and our products.
- Assist in creating content for social media platforms (Instagram, Facebook, Twitter, etc.) to promote our beers, events, and brewery activities
- Help with the development of digital marketing campaigns, including email newsletters and online promotions
- Create and design promotional materials, such as flyers, posters, and banners, to advertise events and specials
- Participate in brainstorming sessions to develop new marketing strategies and initiatives
- Assist in managing and updating the website and social media profiles
- Help with market research to understand customer preferences and trends
- Support the planning and execution of brewery events, including on-site promotions and customer engagement
- Assist with the management of OMB’s online presence, ensuring consistent messaging and visual style
- Take photos and videos at events for use on social media and marketing materials
What’s In It For You?
- $15 an hour
- Free beer stipend (21 )
- Employee discount (food, merchandise, and beer!)
- Marketing experience at a local, growing business
- Room for growth
Qualifications
- Working towards degree in marketing (or related field)
- Strong written and verbal communication skills
- Creative and self-motivated with the ability to work independently
- Knowledge of social media platforms and trends
- Basic graphic design skills (Canva, Adobe Spark, or other design software) are a plus
- Ability to use basic office software (Microsoft Office, Google Docs, etc.)
- Strong organizational skills and attention to detail
- Reliable and responsible
- Positive, can-do attitude
OMB Core Values
- Dedication to quality, no shortcuts
- Integrity, do the right thing
- Service-minded
- Point of pride in the community
- Lead, don’t follow
- Team
Additional Requirements to Consider
- All candidates must pass a pre-employment/post offer background check.
- Applications are reviewed regularly for both locations. If we would like to move forward with the interview process, HR will contact you via phone or email.
- Positions are posted and maintained regularly. If you have not received any communication from HR, we may not have an open position at the time, but may contact you for a future position.
- OMB Participates in E-Verify for employment verification.
- OMB is an equal opportunity employer that hires individuals based on job-related qualifications and abilities.
Salary : $15