What are the responsibilities and job description for the Marketing Strategy and Creative Director position at Oliver Gal Artist Co.?
Oliver Gal Artist Co.
The Brand & Content Marketing Manager will play a key role in driving Oliver Gal's brand equity and scaling our marketing strategy through organic and experiential channels. This position demands a hands-on executor who excels in managing content creation, influencer collaborations, and event marketing to drive significant growth in our DTC channels. The ideal candidate will have at least 5 years of experience in a DTC brand, with a strong background in content-driven growth strategies.
Responsibilities:
- Develop and implement a content and experiential marketing strategy aligned with Oliver Gal's vision and business objectives.
- Manage PR strategy, media outreach, and event planning, including influencer and ambassador events from ideation to execution.
- Oversee all organic marketing efforts, including content marketing, influencer partnerships, affiliate marketing, and community-driven engagement.
- Lead brand partnerships, collaborations, and experiential activations to drive awareness and engagement.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in a DTC marketing role, with demonstrated success in content and experiential marketing.
- Proven ability to manage content-driven marketing strategies and campaigns without reliance on paid media.
- Expertise in digital marketing platforms, including SEO tools, influencer platforms, and content management systems.
