Demo

OluKai Consumer Events Manager

OluKai-Kaenon-melin-Roark
Irvine, CA Full Time
POSTED ON 2/15/2025
AVAILABLE BEFORE 5/2/2025

Job Description

Job Description

Salary : $80,000 to $110,000 annually

Who We Are :

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

About The Role :

OluKai is seeking a highly motivated and dynamic Events Manager to lead our event marketing efforts and bring the spirit of Aloha to life for our consumers, retail customers, and partners. This road warrior will independently manage the execution of diverse events across the country, including consumer activations, trade shows, corporate meetings, and grand openings for our retail stores. The ideal candidate will thrive on the road, excel at planning and execution, and collaborate seamlessly with cross-functional teams to deliver unforgettable brand experiences.

If youre passionate about the OluKai brand, love creating meaningful connections, and are ready to showcase the brand in all its forms, we want to meet you!

Responsibilities include but are not limited to :

Event Planning & Execution :

  • Plan, coordinate, and execute a variety of events, including consumer events, trade shows, corporate meetings, and sales conferences.
  • Lead the planning and execution of grand openings and events for OluKai-owned retail stores, ensuring the brand is authentically and memorably represented.
  • Manage the logistics and execution of the Aloha Mobile, a 30x30 retail traveling experience, serving as a key brand touchpoint.
  • Negotiate spaces, permits, fees with the goal of exposing the brand to new OluKai consumers and generating a positive ROI when combining all program costs.
  • Work closely with sales team to ensure that there is partnership and minimize cannibalization of existing retail locations within reason.

Retail Event Activations :

  • Develop and oversee event strategies for OluKai-owned retail locations, including in-store activations, seasonal promotions, and consumer engagement initiatives.
  • Partner with store teams to ensure events drive traffic, sales, and awareness while delivering a premium brand experience.
  • Content Creation :

  • Work to leverage the OluKai Aloha Mobile and events across multiple platforms.
  • Partner with social media to ensure theres coverage of events across our social platforms and that were encouraging visits / etc. through other owned channels.
  • Leverage presence at key events to create branded content with local ambassadors, event celebrities, etc.
  • Sales Support :

  • Coordinate logistics and attend tradeshows.
  • Partner with sales to execute two sales meetings a year including site selection and budget management.
  • Travel & On-Site Event Management :

  • Travel up to 50% to lead on-site event execution, working autonomously to represent the brand and ensure seamless operations.
  • Oversee event setup, activation, and tear-down, maintaining a high level of professionalism and attention to detail.
  • Consumer Events Team Management :

  • Manage and collaborate with external consumer events partners and agencies to ensure cohesive execution of activations.
  • Provide direction and feedback to external teams to optimize brand presence and impact.
  • Cross-Functional Collaboration :

  • Work closely with internal teams, including Marketing, Sales, Retail, Product, and Operations, to align event goals and strategies.
  • Coordinate branding, materials, and product needs to ensure successful execution of all events.
  • Hawaiian Lifeguard Association (HLA) :

  • Manage relationship and distribution of HLA products to the guards in a way that demonstrates our appreciation for them and makes them feel like an integral part of the brand.
  • Coordinate approvals through county districts and orchestrate product orders and fulfillment.
  • Budget & Logistics Oversight :

  • Manage event budgets, timelines, and vendor relationships, ensuring efficient and cost-effective operations.
  • Oversee ordering and shipping logistics for the Aloha Mobile, retail grand opening materials, and other event assets to ensure timely delivery and readiness.
  • Post-Event Reporting & Improvement :

  • Conduct post-event evaluations to measure success and identify opportunities for improvement.
  • Track key performance indicators (KPIs), including consumer engagement, sales impact, and ROI.
  • Other responsibilities as assigned.
  • Requirements and Qualifications :

  • Bachelors degree in Marketing, Event Management, Business, or related field.
  • 5 to 7 years of experience managing events for a lifestyle, premium, or retail brand.
  • Proven ability to manage complex events independently, from planning to execution.
  • Hands-on experience with retail event activations and grand openings is a strong plus.
  • Exceptional project management, organizational, and problem-solving skills.
  • Passion for the OluKai brand and the Hawaiian lifestyle.
  • Comfortable traveling frequently (up to 50%) and working autonomously.
  • Strong communication and interpersonal skills, build relationships across teams and with external partners.
  • Proficiency in event management tools, budgeting software, and Microsoft Office.
  • This job will require use of OluKai order and fulfillment tools like Full Circle, Shopify POS.
  • Why Join OluKai?

  • Competitive salary and benefits package.
  • Opportunity to work with a growing, values-driven brand.
  • Collaborative and inclusive company culture that values innovation and creativity.
  • Be a part of a team inspired by Hawaiian heritage and the Aloha spirit.
  • Location & Office Structure : This is an in-office hybrid position, mandatory 4 days per week in office at our HQ Irvine, CA location with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

    Compensation : The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

    Benefits and Perks :

  • Complimentary chef prepared breakfast and lunch provided Monday - Thursday
  • Generous product gift program and all brand discounts
  • Growth opportunities within the Archipelago family of brands : OluKai, Kaenon, Melin, Roark
  • Company bonus program
  • 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
  • Wellness program, including but not limited to in-office gym and group fitness classes
  • Medical, Dental, Vision insurance in accordance with plan guidelines
  • Company paid life insurance
  • 401k with employer match in accordance with plan guidelines
  • 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
  • Paid beach and giveback days, bi annual team building events and other in person celebrations
  • Work with talented and great people who share a love of the ocean lifestyle
  • OluKai is a Certified B Corporation with paid company service days
  • Dog friendly office
  • Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

    Salary : $80,000 - $110,000

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