OluKai Marketing Manager, Specialty

Who We Are:
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy. 

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

About The Role:

The Marketing Manager is responsible for driving brand energy through the wholesale specialty channels – in-store, supported ads, and online. This role will work hand in hand with sales management to ensure that brand standards are clearly articulated, branded materials are available, and we achieve consistency in execution. This role is responsible for the strategy, ideation, creation, and execution of sell-in and sell-through tools, materials, and messages; providing a clear hand-off to sales teams to deploy assets.

Responsibilities include but are not limited to:

Elevate the In-Store Experience:

• Innovate within the store environment to ensure we’re on top of trends, technology, and providing the best overall experience.
• Develop new tools to support the in-store environment.
• Create a comprehensive environments program that ensures OluKai looks the best, with a high degree of compatibility between elements to allow for easy expansion of the program.
• Manage inventory and vendor process of all fixture & display tools to re-order and design new items.
• Work closely with sales to identify specific opportunities, by account, to enhance the brand’s presence in-store, adopting a best-in-class approach for retail partners.
• Execute custom-build outs when necessary and appropriate.
• Monitor and manage the execution of the brand at 3rd party retail through tools, strategic guides, and hands-on store visits.
• Quarterly market visits planned and more as needed to support the business.

Co-op Programs:

• Develop and manage co-op programs, manage budgets, providing strategy and creative support and execution to achieve sell-thru goals.
• Seasonally plan and execute co-op partnership meetings with sales representatives and specialty accounts.
• Execute multi-door, national programs such as sales contests, window programs, and in-store events. Support execution by all means necessary.

Brand Asset Creation:

• Develop best-in-class tools that elevate OluKai’s positioning within wholesale.
• Manage and create a social sharing tool and DAM for easy access by accounts.
• Create suite of assets for offline use to ensure premium, branded execution of all materials, brand, and product education.
• Develop innovative solutions that help our partners increase traffic and drive sales of OluKai.

Premiums Management:

• Concept and develop premium, high quality goods that are used by sales representatives to drive brand awareness and relationships with specialty retailers.
• Manage all aspects of premiums production, from prototype approval, budget approval, timeline & deliveries management, deployment, and end use feedback,

Brand Training:

• Training is a key element of the OluKai brand; develop innovative experiences and training methods that help the retail associates articulate why OluKai is better.
• Own online training platform.
• Develop tools for reps to use for in person trainings and clinics.

Support Marketing Go to Market Launches:

• Ideation, brainstorming, solutions-oriented execution for 3rd party channels and more.
• Content creation as necessary.
• Align all 3rd party channels with GTM thinking, timing, and product priorities.

Support the sell-in process:

• Manage end-to-end development of sell-in tools such as line guides, sell-in sheets, and merchandising programs.
• Support seasonal sales meeting experiences and trade shows marketing presentations, graphics, photoshoots/ lineguide asset creation. 
  

Additional:

• Support sales with creative requests as needed to ensure brand consistency and integrity.
  
• Other responsibilities as assigned.

Requirements and Qualifications:

• Bachelor’s degree in Marketing, Communications or other related field
• 5 to 7 years of marketing experience, footwear or lifestyle brand a plus
• Management experience
• Strong analytical skills and structured problem solving skills
• Exceptional interpersonal and communication
• Proven track record of taking ownership and driving results
• Demonstrated leadership skills
• Asana or similar project management software experience a plus
• Highly organized, highly effective, highly connected to brand and people

Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week.  Subject to change without notice as per company guidelines.

Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Wellness program, including but not limited to in-office gym and group fitness classes
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office
  
  

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. 

Salary : $80,000 - $110,000