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Executive Director, Integrated Media Planning

OMD USA
Chicago, IL Full Time
POSTED ON 10/4/2024 CLOSED ON 11/4/2024

What are the responsibilities and job description for the Executive Director, Integrated Media Planning position at OMD USA?

We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

  • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
  • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
  • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

This Executive Director role is one of the most exciting and challenging roles in our organization. The individual who fills this role manages the daily strategic needs of the businesses with a focus on cross media planning, integrates with the broader OMD disciplines, creative partners, media owners, and acts as the leading force ensuring the vision of team/agency comes to life in the work, thought leadership and ideas. This account is a brand that requires us to lead them into new and exciting territories and to orchestrate strategic approaches around content and data relationships that fuel how we help them navigate all channels today and tomorrow. The candidate must demonstrate a strong appetite for new technology, emerging media, culture, and to understand and embrace the passion that the consumer has for our client’s brand as well as the competitive landscape. As much as anything, this individual must be able to orchestrate a strategic mix of solutions across paid media (social, mobile, custom content, and ever-expanding digital landscape) and the relationship and role that data strategies play to help to inform all points of the consumer journey. This individual must be able to collaborate a complex business network across Global, National and Local stakeholders, thinking across the breadth and depth of the business footprint. The utility box is ever expanding, and this person will be key to helping OMD stay ahead of clients, evolving our team/skillsets and leading, not following our competitors.

WHAT THE JOB DEMANDS – A BALANCE OF ART & SCIENCE

  • Passion: approaches any situation with energy and passion.
  • Critical Thinker: hungry for insights and can defend strategic thinking with data.
  • Accountable: stays on top of client deliverables and ensures the team is delivering.
  • Collaborative Partner: embraces and drives one OMD approach creating value and is building partnerships with others on behalf of clients.
  • Problem Solving/Diplomacy/Coolheaded: clients, partners and even we are imperfect, but all challenges have solutions; helping navigate them and/or asking for help from above in a calm manner is key.
  • Delegation Skills: there’s a lot here; managing this work takes a team clicking on all cylinders.
  • Hunger for Using Data: to define strategies, to defend strategies, to uncover new targeting opportunities, to buy more efficiently, to better understand the outcomes we drive for clients.
  • Builds Relationships: be present with clients at their place, at our place, at home, on the road; the more we mirror them, the more they think we work for their company, not ours.
  • Creative Thinker: can take a brand, an objective and a platform and think of innovative ways to bring them together.
  • Proactive and Entrepreneurial Spirit: finds time to identify new opportunities and bring them to life.
  • Storyteller: can sell through new ideas and ways of thinking/working to senior clients.
  • Current: displays passion for pop culture, trends, and motivations in consumer behavior. Inspires Creativity in Others/Foster an Open Environment for Ideas: challenge the team to solve client’s challenges in unique ways - let them try (and fail where necessary).
  • Hunger for Innovation: our clients want and have some access to truly never-been-done-before opportunities; helping determine the ‘right’ ones and bringing them to life in impactful ways.
  • Build Relationships with Media Owners: understand major platforms and work to uncover new and never been before ideas to better connect our clients with their consumers.

Qualifications

  • 12 years of media agency and/or client experience
  • Track record of handling big client ambitions
  • Collaborative nature and experience media owners, agency business units and creative agency partners
  • Ability to create and execute a holistic channel approach to planning
  • Deep knowledge of with data, advances analytics and measurement –
  • Experience managing a team advanced analytics, reporting and day to day deliverables
  • Can foster and grow talent
  • Excels at media fundamentals and can educate all levels

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$225,000—$230,000 USD

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Review Our Recruitment Privacy Notice

Salary : $225,000 - $230,000

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