Demo

Manager, Digital Activation (Search/Retail)

OMD USA
Los Angeles, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles :

  • Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
  • Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
  • Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.

The Search Team

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like : training, development, sharing best practices, access to tools and collaboration.

The Opportunity - Manager, Paid Search

The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map.

We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing.

Responsibilities

  • Campaign Management : Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
  • Performance Optimization : Continuously monitor and analyze campaign performance to identify areas for improvement. Implement optimizations to ensure campaigns meet or exceed goals.
  • Team Leadership : Collaborate with the junior team to ensure efficient and effective execution of tasks.
  • Reporting : Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
  • Problem Solving : Identify and address potential issues or obstacles, working with team members to find solutions.
  • Progress Updates : Provide regular updates to the team on project status, highlighting achievements and challenges.
  • Client and Internal Communication : Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
  • Billing : Lead the team in monthly billing and reconciliation process and protocols.
  • Asset Creation : Lead the strategy of all paid search asset creation with a test / learn / scale mindset.
  • Quality Assurance : Act as a quality assurance check all paid search account management deliverables.
  • Training : Should have prior experience with training and onboarding new teammates, and know how to effectively train teammates so they can handle tasks independently in the future.
  • Delegating per Roles / Responsibilities : clear idea of the boundaries between the different team roles, to ensure that team utilization is maximized through delegation of tasks to teammates.
  • Mentorship : Recurring 1 : 1s with teammates to provide guidance on tactical questions and on broader career development discussions.
  • Qualifications

  • Relevant post-secondary education, training, or equivalent experience
  • 3 years of relevant paid search management experience, 1 years team management experience
  • Demonstrated advanced usage of Google, Bing Performance Max and Scripts
  • Highly proficient in all Microsoft office applications
  • Hand on keyboard experience with Google Ads, Microsoft Ads
  • Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
  • Proficient working with platforms like Adobe Analytics or Google Analytics
  • Ability to quickly learn and apply new software and tools
  • Ad server experience : Familiar with tracking setups and floodlights, knowing how to QA ad delivery and assess if tracking is not successfully working
  • Strong analytical skills and ability to think critically, passion for A / B testing (test, learn, scale mindset)
  • A results-driven professional with a passion for learning and a desire to success in a fast paced agency setting
  • Have strong management, mentoring, coaching and career / growth facilitation skills with your direct team
  • Actively seeks out opportunities to learn and develop new skills
  • Enjoys working in a team environment and contributes to a positive team dynamic
  • Strong communication and organization skills
  • Preferred Certifications

  • Google Ads Search Certification
  • Microsoft Ads Certification
  • Google Search Ads 360 Certification
  • AI Powered Shopping Ads Certification
  • Google Analytics Certification
  • AI Powered Performance Ads
  • This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

    OMD is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

    Review Our Recruitment Privacy Notice

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Manager, Digital Activation (Search/Retail)?

    Sign up to receive alerts about other jobs on the Manager, Digital Activation (Search/Retail) career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $124,035 - $172,532
    Income Estimation: 
    $169,900 - $255,341
    Income Estimation: 
    $72,471 - $90,896
    Income Estimation: 
    $93,845 - $118,399
    Income Estimation: 
    $142,054 - $186,265
    Income Estimation: 
    $91,172 - $123,324
    Income Estimation: 
    $119,187 - $158,016
    Income Estimation: 
    $168,541 - $230,379
    Income Estimation: 
    $168,541 - $230,379
    Income Estimation: 
    $192,552 - $255,668
    Income Estimation: 
    $59,538 - $75,127
    Income Estimation: 
    $72,471 - $90,896
    Income Estimation: 
    $142,054 - $186,265
    Income Estimation: 
    $67,690 - $89,760
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at OMD USA

    OMD USA
    Hired Organization Address New York, NY Full Time
    We are OMD, Adweek’s Global Media Agency of the Year in 2020. We are the world’s largest media network with more than 12...
    OMD USA
    Hired Organization Address New York, NY Full Time
    We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence...
    OMD USA
    Hired Organization Address Chicago, IL Full Time
    We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence...
    OMD USA
    Hired Organization Address New York, NY Full Time
    We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence...

    Not the job you're looking for? Here are some other Manager, Digital Activation (Search/Retail) jobs in the Los Angeles, CA area that may be a better fit.

    Brand Activation Manager

    Advantage Solutions, Los Angeles, CA

    Media Activation Manager, Programmatic

    GroupM Nexus, Los Angeles, CA

    AI Assistant is available now!

    Feel free to start your new journey!