What are the responsibilities and job description for the Lead - Key City Community Marketing (Los Angeles) position at On?
The LA Community Lead plays a critical community marketing role in fostering deep connections with local audiences, supporting brand ambassadors, organizing impactful events, and enhancing the retail community experience. You will focus on being a creative thinker and student of the running and fitness community, willing to insert yourself into the day-to-day community nourishing both current and future relationships.
Your Mission
Develop and implement a comprehensive community engagement strategy that focuses on building deep, authentic relationships and driving brand affinity in your market.Responsible for a robust calendar of community events / activations both in-store and out of store, that drive engagement and strong attendance.Actively participating in the running and training community. Integrating and collaborating with community leaders to build run culture.Engaging relevant cross-functional partners, facilitating collaboration, and ensuring On is hosting premium events and experiences.Host regular meetings to build key relationships with community leaders, influencers, artists, and more.Effectively utilize tools to track and measure the success of community events, including attendance metrics, social media engagement, and ROI analytics to story-tell the impact of the work.Owning communication and correspondences with cross functional teams to announce and amplify community events and activations.Integrable contributor helping drive the strategic vision leading into the 2028 Olympics.
Your Story5 years of experience in building connections / relationships on behalf of a brand.Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred or equivalent years of experience.You have a deep understanding of your local market and connections to the community.You are able to work under pressure in a dynamic and changing environment.You understand the importance of engaging with and building community through our retail locations and will partner with programming teams to concept and execute local events to achieve business objectives in your market.Proven experience in community marketing, preferably within the sports or apparel industry.You are proactive in identifying the root cause of issues and developing solutions, inspiring breakthrough thinking and continuous improvement.Strong knowledge of social media marketing trends, best practices, and strategies.You are a collaborator and connector, creating a respectful environment for your peers and leadership, able to balance autonomy and collaboration.
Meet The TeamCommunity marketing will play a pivotal role in cultivating and nurturing our community relationships. You will lead initiatives that connect deeply with our audience at a hyperlocal level, driving engagement, loyalty, and brand advocacy. This position is instrumental in supporting our ambassador program, creating memorable experiences, and fostering a strong retail community presence.
What We OfferTypical cash compensation range for this position inclusive of base bonus : 99,000-124,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. Certain roles may be eligible for equity compensation in addition to cash compensation. At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include : 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race / ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
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