What are the responsibilities and job description for the Senior Director, D2C Marketing Strategy position at Oncourse Home Solutions?
Who we Are
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
Oncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6 million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water / gas / electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water / gas / electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don’t have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and / or harassment.
Position Summary
We are seeking a Senior Director, Direct Mail Marketing, to lead Direct to Consumer (D2C) marketing strategy for our largest acquisition channel. A senior member of the Acquisition Marketing team, this leader will be responsible for helping Oncourse Home Solutions expand its Direct Mail (DM) scale and efficiency by leveraging our new brand to directly target prospects in the 150M universe of addressable households. This Director will own all aspects of developing and managing the D2C DM channel, either directly or in partnership with other teams within and outside of the Acquisition Marketing organization.
Located at our office in Naperville, our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model is required (generally in-office T-TH and remote M & F).
Responsibilities include but not limited to :
- Lead D2C Direct Mail strategy, including learning agenda design, test calendar development, operational improvements, cost management, forecasting, budgeting and reporting.
- In partnership with the Marketing Operations team, co-own D2C DM campaign execution, ensuring timely delivery of planned campaigns, while minimizing error rates and continuously optimizing end-to-end campaign operations.
- In partnership with Marketing Analytics, co-own forecasting, reporting and analytics for the channel. Serve as the main point for preparing executive reports and explain variances for D2C DM campaigns. Own action plans on how to adjust strategy to keep performance on track and capitalize on new wins.
- In partnership with Commercial Finance, help develop the annual budget and re-forecasts to keep an ongoing accurate view of expected KPIs.
- Co-own the development and maintenance of response models with the Data Science team. Brainstorm and implement new ways to leverage analytics and data science to continuously improve targeting, offer customization, creative performance, response channels and other levers in the Direct Mail value chain, with the ultimate goal of maximizing the ratio of customer lifetime value (CLTV) generated to customer acquisition cost (CAC).
- Help develop multi-channel cross-sell, retention and win-back efforts and optimize across channels (including email, telemarketing and SMS), ensuring that the marginal contribution of direct mail meets or exceeds our economic hurdles.
- Oversee a team of marketers, guiding them to execute our strategy and achieve our goals, while mentoring them to become the next generation of leaders in the company.
We’re Excited if this is You
Experience :
Education
Bachelor's degree in Marketing, Business, Economics is required. Masters degree in a relevant field (Business, Finance, Marketing) is a plus.
Certificates, Licenses, Registrations
N / A
Join our SUPER Team and Enjoy Amazing Benefits!
Competencies :
Leading with Influence : Managing direct and indirect relationships with productive influence not necessarily authority.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Managing and Measuring Work : Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; designs feedback loops into work.
Organizational Agility : Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Timely Decision Making : Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure; able to make a quick decision.
Communicate Effectively : Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
No external recruiter or agency calls / communication will be accepted. Qualified candidates should apply online.
Education
Required
Preferred
J-18808-Ljbffr
