Marketing Director - Care Solutions

At OneAmerica Financial, our purpose is to create more certainty for our customers that leads to better moments, every day. Our commitment is to advance stability and growth in every solution and relationship. We deliver financial strength that builds for generations, and we are always aspiring, looking ahead, and collaborating to achieve more, together. Come be a part of this journey with us as we champion lives!

Job Summary

Responsible for creation and execution of outcome-driven product and service marketing strategies at the project or program level with clearly defined goals, personas that drive journey touchpoints, market tactics, KPIs and data analysis associated with each goal. Charged with design, development, and execution of line of business product & service marketing initiatives. Role will perform review, upkeep and evolution of B2B2C product and service audience experiences supported by collateral, including but not limited to web, digital, promotional and lead generation landing pages (omni channel), social media, e-communications, brochures, flyers, etc. Leading and participating on project teams providing expertise on development, execution, measurement and review of product and service strategies and ensuring alignment to business outcomes.

Primary duties may include, but are not limited to :

• Identify opportunities for positioning and differentiating line of business service offerings in key market segments.
• Serve as the voice of the customer to inform and educate the organization on desired products and services, competitive landscape, distribution needs, and market influences. Provide a point of view to persuade and influence product / service initiatives.
• Conceive, design and deploy product and service campaigns targeted at key constituents to drive brand awareness, nurture interest and foster engagement. Collaborate with internal and external partners as required to assess product and service potential across market segments, alignment with audience needs, and barriers to entry to design effective marketing strategies.
• Create and maintain a roadmap based on a future state of the line of business and its marketing needs to support prospective growth. Roadmap development will include guidance from the market segment leaders and an in-depth understanding of their products and business areas, including product / service construction, rules and regulations, and sales to depict market approach and services offered.
• Work cross-functionally across marketing and line of business to create cohesive launch plans including timelines, resource accountabilities, deliverables, and outcome measurements.

Job Requirements

Required Education and / or Certifications.

Recommended Education and / or Certifications

Required Work Experience

Salary Band : 07B

This selected candidate will be expected to work hybrid in Indianapolis, IN or Portland, ME. The candidate will also be expected to physically return to the office in IN or ME as business needs dictate or for team building and collaboration.

If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.

Disclaimer : OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity / expression, national origin / ancestry, age, mental / physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

For all positions :

Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.

To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com / companies.