Marketing Director

Job Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive the strategic direction of our marketing initiatives. The ideal candidate will possess a strong background in digital marketing, product management, and performance marketing, with a proven ability to analyze data and optimize campaigns. This role requires a creative thinker with excellent leadership skills who can effectively communicate our brand message and engage our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals and objectives.
• Oversee the execution of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Analyze market trends and consumer behavior to inform product positioning and messaging.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with cross-functional teams including sales, product management, and design to ensure cohesive brand messaging.
• Lead the creation of engaging content using Adobe Creative Suite for various platforms.
• Monitor and report on the performance of marketing initiatives using analytics tools to drive continuous improvement.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for search engines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing techniques including SEO, PPC, email marketing, and social media strategies.
• Strong analytical skills with experience in performance marketing metrics and reporting.
• Familiarity with HTML for website management is a plus.
• Excellent budgeting skills with a track record of managing large-scale marketing budgets efficiently.
• Exceptional leadership abilities with experience in managing teams and fostering collaboration.
• Strong communication skills, both written and verbal, with an ability to present ideas clearly.

Join us as we elevate our brand presence and engage our customers through innovative marketing strategies!

Job Types: Full-time, Contract

Pay: $25.00 - $32.00 per hour

Benefits:

• Life insurance
• Paid time off
• Professional development assistance
• Referral program

Schedule:

• 4 hour shift
• 8 hour shift
• Choose your own hours
• Monday to Friday
• No weekends

Work Location: In person

Salary : $25 - $32