Regional Marketing Director - Hybrid (VA-MD)

Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other’s truest selves.

We understand that pursuing a new job is a big deal. Maybe you’re afraid you won’t fit in. Well, here’s the good news. For us, the days of “fit in to get in” are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.

Our Newest Opportunity : Summary :

The OneDigital Mid-Atlantic Region is seeking to add a results-driven Regional Marketing Director to our lineup. As a key stakeholder on the Mid-Atlantic leadership team, this individual will focus on deploying OneDigital’s brand, solutions, and assets within the region [DMV : DC, Maryland, VA; OH; PA, NJ, DE] to support the growth, expansion, and loyalty of OneDigital’s client base. The Regional Marketing Director is a growth champion who actively supports the Mid-Atlantic regional team to achieve revenue and retention goals.

As regional marketing director, you will develop innovative marketing strategies to differentiate OneDigital in the market, leveraging brand awareness, lead generation, thought leadership, events, and more. As the leader of a strong regional marketing team, the regional marketing director will have the opportunity to lead and collaborate with marketing managers and specialists and sales and market leaders to ensure dynamic sales growth and industry-leading client retention in the region. If you are someone who likes to work in the business and get your hands dirty driving results with the team, this is the perfect role for you!

Essential Duties and Responsibilities :

• Leadership : Serve as a key stakeholder on the regional leadership team, providing marketing insights to support the growth of the region; act as an important liaison for regional needs with the national marketing organization.
• Market Analysis : Understand diverse market dynamics (both geographic and business divisions) to assess opportunities for growth and differentiation in the market; understand competitor positioning and identify marketing strategies to address gaps / needs, monitor results for maximum impact on profitability, brand consistency, and overall market growth.
• Performance Metrics : Set and analyze performance metrics to measure the success of marketing campaigns and adjust strategies as needed.
• Marketing Plans and Budget Management : Develop, direct, and implement market-level marketing plans and associated budgets—including digital lead generation activities, email marketing campaigns, webinars, and PR. Manage and optimize marketing budgets to ensure efficient use of resources.
• Data-Driven Strategies and Customer Insights : Use customer insights to drive marketing strategies and ensure messaging resonates with ideal customers across all business lines; team up with OneDigital’s national marketing technology manager to strengthen our quality, depth, and usability of data analytics to measure digital campaign effectiveness and inform marketing decisions.
• Digital Marketing : Develop and implement digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Brand Awareness : Generate brand awareness in the market, including community partnerships, PR, event marketing, key market messaging, and execution.
• Content Development : Oversee content development, execution, and management for all marketing channels, including media (online and print), website and social, and branded collateral (including videos).
• Event Strategy : Develop industry event strategy and plan, and provide executive oversight for in-market event execution with the support of marketing managers and specialists.
• Strategic Partnerships : Build and maintain strategic partnerships with external parties such as media and stakeholders.
• Collaboration : Foster and develop relationships with regional, local market, and practice leaders; collaborate with leaders to establish goals, monitor, analyze, and present results of marketing efforts.
• Team Management : Manage and mentor junior marketing team members, providing guidance to help team members grow.

Qualifications, Skills, and Requirements :

Education, Training, and Experience :

The typical base pay range for this role nationwide is $90,000.00 to $100,000.00 per year. Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and / or annual bonus based on your individual performance and / or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.

To learn more, visit : www.onedigital.com / careers

OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.

OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their : veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”).

If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.

Thank you for your interest in joining the OneDigital team!

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

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Remote working / work at home options are available for this role.

Salary : $90,000 - $100,000