Head of Public Relations

As Director, Media Relations and Campaign Communications, you will lead integrated communications campaigns designed to tell the enterprise-wide story of Turning Stone Enterprises. You will work with leaders from across Turning Stone Enterprises' various business units and senior executives from across the company to craft programs that drive reputation and key commercial outcomes.The role demands an expert communicator and storyteller with a strong background in communications, across traditional media relations and digital media. Core responsibilities include ensuring all campaign teams are executing high-impact programs, aligned on a common purpose, and are coordinated across the company’s major themes.The right candidate will bring an entrepreneurial attitude to the role and have a successful track record executing public awareness campaigns with mission-critical goals. This individual must be a natural, collaborative leader with excellent writing, communication, presentation, and relationship management skills. You will report to the Vice President for Strategic Communications and Community Engagement at Turning Stone Enterprises.Key Responsibilities : Campaign Communications Leadership : Lead campaign teams across the communications organization to drive integrated, high-impact campaigns.Integrated Strategy : Partner with the communications leadership team to develop integrated communications campaigns and programs to support key commercial objectives.Measurement Framework : Create and maintain a measurement framework to track and improve the effectiveness of campaign efforts.Cross Team Collaboration : Serve as key liaison to partners across Turning Stone Enterprises including the brand and design team, the Office of the CEO, and other key enterprise functions on campaign initiatives.Media Strategy and Relationship Building : Cultivate relationships with targeted media members and external partners.Support organization’s influencer media program.Event Strategy : Coordinate and manage communications efforts around major, cross-business-unit events in support of business and enterprise communications leaders.Executive Support and Advisory : Serve as an advisor to key executives and provide preparation for key programs or activations.Qualifications : Experience : 8-12 years of experience in communications, in the private or public sector.Strategic Communication Skills : The director should possess a strong ability to develop comprehensive communication plans aligned with organizational goals.Leadership Abilities : They should have experience leading a team of communication professionals, guiding them in executing campaigns effectively.Project Management Skills : Experience in managing communication projects from conception to execution, including budgeting and resource allocation.Excellent Writing and Editing Skills : Strong writing and editing abilities are essential for crafting compelling messaging across various channels.Digital Communication Proficiency : Knowledge of digital communication platforms, including social media, email marketing, and website management, to maximize outreach and engagement.Media Relations Expertise : Proficiency in building and maintaining relationships with media outlets.Data Analysis Skills : Competency in analyzing communication metrics and using data-driven insights to optimize campaign performance and ROI.Industry Knowledge : Familiarity with the organization's industry or sector, including relevant trends, regulations, and stakeholders, to tailor communication strategies accordingly.Adaptability and Innovation : Willingness to adapt to changing communication landscapes and innovate strategies to stay ahead of the curve.Who We Are : We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18-hole PGA-level golf courses, and other unique ventures.Why You Will Appreciate Us : At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!#J-18808-Ljbffr