Marketing Specialist

About the Role:

The Social Media & Content associate at Bosuns Marine will play a pivotal role in shaping our online presence and engaging with our community. This position is responsible for developing and executing a comprehensive social media strategy that aligns with our brand's goals and values. The successful candidate will create compelling content that resonates with our audience, driving engagement and brand loyalty. They will be responsible for our online inventory presence, ensuring photos and videos are compelling and dynamic capturing the attention of our desired customers.  Additionally, this role involves analyzing performance metrics to refine strategies and ensure maximum impact. Ultimately, the Social Media & Content associate will enhance our visibility and reputation in the marine industry through innovative and effective digital communication. Associate will also be responsible for handling incoming calls, and greeting customers as they arrive. 

Minimum Qualifications:

• Strong communication skills, and a welcoming personality.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms and their respective audiences.

Preferred Qualifications:

• Experience in the marine industry or a related field.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO best practices and digital marketing strategies.

Responsibilities:

• Develop and implement a social media strategy that aligns with the company's marketing objectives.
• Create, curate, and manage published content across various social media platforms.
• Own and ensure all inventory is represented on line timely and with dynamic photos and videos.
• Monitor, respond to, and engage with followers and customers on social media channels.
• Analyze social media metrics and performance to inform content strategy and improve engagement.
• Collaborate with other departments to ensure brand consistency and support marketing campaigns.
• Answer incoming calls, and greet walk in customers immediately with a friendly and professional attitude.

Skills:

The required skills for this role include strong written and verbal communication, which are essential for crafting engaging content and interacting with our audience. Proficiency in social media management tools will be utilized daily to schedule posts and analyze performance metrics. Creative thinking is crucial for developing innovative content that captures attention and drives engagement. Additionally, familiarity with graphic design software will enhance the visual appeal of our social media posts. Finally, analytical skills will be employed to assess the effectiveness of campaigns and make data-driven decisions for future strategies.

DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION:

OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.