Associate Manager, Social Listening and Measurement [75930]

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire an Associate Manager, Social Listening and Measurement for a well-known beauty retailer.

This is a 6-month contract opportunity. The role is located in Bolingbrook, IL and is hybrid.

Associate Manager, Social Listening and Measurement Responsibilities:

Real-time social monitoring

• Constant connection to conversations happening on (and off) social channels to be the first to escalate noteworthy conversations

• Establish system/automation tools to aide in real-time conversation monitoring

• Ability to check-in on weekends/nights to ensure escalation of noteworthy conversations

Listening

• Perform community conversation audits across owned social media channels to identify key themes, audience sentiment, share of voice, customer interactions, trend opportunities and content creation ideas

• Use social listening to provide market analysis across competitors, influencers and fan conversations in the beauty space

• Develop reporting that tracks conversations and sentiment across various topics, categories, and platforms

• Extrapolate insights and recommendations from social listening to help inform broader brand marketing strategy and direction

• Support ongoing social listening requests from various teams within the business (e.g. product development, partner marketing, sales)

• Through listening, daily interaction with the community and brand immersion, work closely with Community Specialist to help refine a community engagement strategy that goes beyond customer service and in to authentic conversation

Measurement

• Develop benchmark reporting and best practices for tracking primary KPIs that are regularly reviewed

• Help the team communicate back to the business our results/impact by leading on all Brand social marketing reporting, measurement and evaluation

• Partner with Guest Services team to understand omni-channel consumer sentiment and reactions and ways to tie back to social data

• Pull and analyze campaign conversation reports leveraging current social media tools (Sprinklr, Unmetric, Rival IQ, Instagram/Facebook/Twitter/Pinterest/YouTube insights)

• Partner with agency teams to dive deeper into multi-channel campaign recaps to glean actionable insights and share learnings with internal teams

• Partner with agency teams and act as an input into trend/behavior reporting

Research

• Collaborate with Consumer Insights team on development of internal surveys, audience segmentation and other cross-platform audience research initiatives

• Maintain technology partnerships and consistently evaluate vendor landscape to ensure best in class partners for social listening and research

Associate Manager, Social Listening and Measurement Requirements:

• Bachelor's degree (marketing specialization preferred), plus 5-6 years of social listening/analytics experience
• Understanding how to extrapolate insights and illustrate the greater business impact
• Experience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail-oriented skills required
• Experience mapping social listening data to industry trends
• Strong understanding of the consumer decision journey and marketing funnel
• Passion for beauty with deep knowledge of the industry landscape, current trends/innovations and emerging technologies
• Social media listening platform power user; experience with Sprinklr (publishing and listening) a plus
• Excellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced team
• Excellent written, verbal, and presentation communication skills.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Associate Manager, Social Listening and Measurement opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.