What are the responsibilities and job description for the Senior Paid Social Media Specialist position at OpAD Media Solutions?
Company: OpAD Media Website: www.opadmedia.com
Job Title: Senior Paid Social Media Specialist Location: New York, NY
About OpAD Media
OpAD Media is an independent New York-focused media planning and marketing solutions firm. Dedicated to developing customized plans that optimize our clients ‘media investment, we generate exciting, innovative ad opportunities in a media spectrum that is always shifting and evolving. We have a dynamic energy committed to mobilizing our clients’ media strategy and accomplishing their goals through synergy and efficiency.
Responsibilities:
- Execute & oversee paid social media planning, analytics and optimizations on behalf of Public Health clients’ campaigns in platforms such as Meta Business Manager, Snapchat Ads, LinkedIn, TikTok, etc.
- Making a difference in people’s lives with a natural display of leadership and team values, by developing and implementing strategic media plans and humbly seeking out past learnings to the betterment of always trying to do better
- Build sound social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research and historical performance as available)
- Curate custom audience recommendations based on campaign parameters
- Present plans to Account Director and secure necessary approvals
- Implement campaigns with primary focus on Facebook, Instagram, TikTok, Snapchat and LinkedIn (campaigns built within respective Ads Manager platforms)
- Optimize continuously across ads, ad sets, campaigns and platforms to improve performance week over week
- Compile and maintain weekly reports in OpAD’s proprietary reporting dashboard and present findings to Account Directors as well as clients
- Complete monthly billing, ensuring timeliness and accuracy
- Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable)
- Maintain relationships with vendor contacts; leading recurring calls concerning active and upcoming campaigns
Qualifications:
- 2 years of experience managing paid social media campaigns
- Exceptional communication skills (both written and verbal)
- Strong analytical skills with the ability to interpret data and make informed decisions
- Self-motivated with strong attention to detail
- Ability to manage multiple projects simultaneously while meeting deadlines
- Tools/Software:
- Social media buying platforms (i.e. Meta Business Manager, TikTok Ads Manager, Snapchat)
- Microsoft Excel
- Datorama
- Added plus –
- Basic knowledge in ad copy/creative generation
- Influencer marketing experience
- Regional/local campaign experience
Salary : $70,000 - $80,000
