What are the responsibilities and job description for the Senior Segment Marketing Manager position at Openforce?
Description
Job Description: Senior Segment Marketing Manager
Making your next move count
At Openforce, you will find a career experience that will challenge you, satisfy you, and make you proud to work for this SaaS (Software as a Service) and services company. Teamwork and transparent communication are the hallmarks of this company. The focus is on high performance, high customer service, and delivery standards. Openforce is a well-established company with an excellent reputation in our industry. Once a start-up, Openforce has matured into a professional organization that delivers high-quality, innovative technology and service solutions to customers. Openforce delivers the leading integrated cloud software suite for the independent contracting community, including recruiting, onboarding, settlement pay, compliance, insurance, and retention.
Position Summary
We’re looking for a strategic and driven Senior Segment Marketing Manager to lead all marketing facets for a priority customer segment. This high-impact role owns the full marketing strategy—partnering with sales, product, and customer success to create and execute campaigns that drive pipeline, revenue, and strong Net Promoter Scores (NPS). The ideal candidate can balance strategy with execution, translating customer insights into measurable marketing impact. You’ll build and run a comprehensive marketing plan aligned with business goals, continuously tracking and optimizing results.
We’re looking for an Elite Team Player with a hungry, humble, and smart attitude—someone who thrives in a fast-paced environment and is eager to grow into a full-stack marketer—able to own and execute all marketing functions end-to-end without the need for outsourcing.
Job Duties
Education and Other Requirements:
Salary: Salaried
Travel: 10-20%
Passion, excellence, respect, accountability and having fun are just the beginning. Openforce believes that our culture is at the core part of what makes us successful. We are looking for someone who understands good culture and will help shape it as it evolves. Join Openforce and help shape the future of work while enjoying a dynamic and rewarding career.
Job Description: Senior Segment Marketing Manager
Making your next move count
At Openforce, you will find a career experience that will challenge you, satisfy you, and make you proud to work for this SaaS (Software as a Service) and services company. Teamwork and transparent communication are the hallmarks of this company. The focus is on high performance, high customer service, and delivery standards. Openforce is a well-established company with an excellent reputation in our industry. Once a start-up, Openforce has matured into a professional organization that delivers high-quality, innovative technology and service solutions to customers. Openforce delivers the leading integrated cloud software suite for the independent contracting community, including recruiting, onboarding, settlement pay, compliance, insurance, and retention.
Position Summary
We’re looking for a strategic and driven Senior Segment Marketing Manager to lead all marketing facets for a priority customer segment. This high-impact role owns the full marketing strategy—partnering with sales, product, and customer success to create and execute campaigns that drive pipeline, revenue, and strong Net Promoter Scores (NPS). The ideal candidate can balance strategy with execution, translating customer insights into measurable marketing impact. You’ll build and run a comprehensive marketing plan aligned with business goals, continuously tracking and optimizing results.
We’re looking for an Elite Team Player with a hungry, humble, and smart attitude—someone who thrives in a fast-paced environment and is eager to grow into a full-stack marketer—able to own and execute all marketing functions end-to-end without the need for outsourcing.
Job Duties
- Develop targeted marketing strategies for your assigned customer segment that outline how quantifiable goals will be achieved.
- Collaborate closely with sales to uncover segment-specific needs, challenges, and buying behaviors.
- Leverage paid, owned, and earned channels to engage with segment.
- Craft compelling messaging and creative that resonates with key segment.
- Define, track, and report on key performance indicators (KPIs) to measure and improve marketing effectiveness.
- Create high-impact content such as blogs, white papers, sell sheets, press releases, sales decks, training materials, social posts, ads, and emails tailored to your core segment
Education and Other Requirements:
- Bachelor's degree in marketing.
- Proven experience (5 years) in B2B marketing, preferably in SaaS, fintech, logistics, or related industries.
- Strong understanding of buyer personas and customer journeys.
- Proficient in digital marketing channels, HubSpot, and Canva.
- Excellent communication skills—both written and verbal.
- Collaborative mindset with the ability to influence across departments.
- Comfortable rolling up your sleeves and working hands-on.
- Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Self-starter. Comfortable helping to drive change and working with ambiguity.
- Highly organized, focused, and results-driven, with a commitment to meeting deadlines and exceeding expectations.
- Continued training and career development
- Virtual, work from home with occasional office visits
- Full Benefits Package including Medical, dental, vision and 401k match
- Vacation, Sick, and Holiday Pay
Salary: Salaried
Travel: 10-20%
Passion, excellence, respect, accountability and having fun are just the beginning. Openforce believes that our culture is at the core part of what makes us successful. We are looking for someone who understands good culture and will help shape it as it evolves. Join Openforce and help shape the future of work while enjoying a dynamic and rewarding career.
