Graphic Designer

About Us

Opopop is a disruptive, direct-to-consumer popcorn brand that is bringing bold, delicious flavors and premium ingredients to a massive yet stagnant market. We are committed to serving a new generation of popcorn lovers and redefining what it means to be a popcorn brand. We’ve shipped to over 300K customers totaling over $20M in popcorn sales to date. Our next phase of growth in retail begins as we launch in Target stores in April 2025.

Position Overview

We’re seeking a talented and motivated Graphic Designer to join the Opopop team and bring our brand to life through visually stunning packaging, marketing materials and digital content. You’re passionate about design and are driven to capture attention, delight and engagement. You enjoy tracking what the industry and competitors are doing, and then using those insights to inform your own approach.

You’ll work closely with our Head of Marketing and CEO, but work cross-functionally. While our offices are in Denver, Colorado, this is a remote position.

Key Responsibilities

Creative Design Development

• Design a wide range of eye-catching materials, including web graphics, email layouts, social media content, digital ads, retail packaging, presentations, and more that capture Opopop’s playful and elevated identity

• Apply advanced design techniques, typography, and color theory to create visually compelling layouts aligned with brand objectives, and utilize AI tools like Adobe Firefly, MidJourney and DALL-E for concept development, text-to-image generation and creative experimentation

• Perform basic image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs, including usage of AI-powered tools.

Collaboration Campaign Support

• Work cross-functionally with Marketing, Customer Support, Operations, Finance and other teams to deliver brand-aligned assets on time.

• Assist the Head of Marketing to ensure all marketing assets meet deadlines and project goals.

Brand Consistency Innovation

• Maintain brand consistency across all design projects by adhering to established guidelines and standards.

• Stay updated on design and food and snack industry trends to bring fresh and innovative ideas to the brand.

• Gain and maintain a deep understanding of Opopop’s brand, mission, and consumer base to create effective creative assets that achieve marketing goals.

Operational Excellence

• Organize and maintain design files, ensuring proper version control and accessibility for the team.

• Participate in brainstorming sessions and contribute creative ideas for campaigns and projects.

• Demonstrate outstanding verbal and written communication skills to articulate design concepts effectively.

Performance Metrics Tracking

• Collaborate with the marketing team to analyze the effectiveness of creative assets and adjust designs to optimize engagement and performance.

Qualifications

• 4 years of experience in graphic design, preferably in food, CPG (consumer packaged goods), or lifestyle branding.

• 2 years of experience in a social media, email marketing, or content creation space

• Education: Degree or diploma in graphic design, visual communication, or equivalent practical experience. Equivalent practical experience and a strong portfolio demonstrating design skills will also be considered.

• Technical Skills: 

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma and Canva
• Experience with AI-powered design tools (Adobe Firefly, MidJourney, Stable Diffusion, Canva AI)
• Strong food and product photography editing skills

• A creative problem solver with great attention to detail

• A data-driven mindset when it comes to creating content and analyzing performance

• Strong understanding of organic social media strategies and best practices

• Retail packaging experience a plus

Benefits

• Competitive salary and equity options

• Flexible PTO plan and work environment

• Medical, Dental, Vision plans

• A chance to be part of a dynamic fast growth startup and make a meaningful impact