What are the responsibilities and job description for the Senior Paid Media Manager position at Optimal?
About The Role
Optimal is looking for an ambitious and experienced digital marketing professional to join our team! The Senior Paid Media Manager will drive new strategies and improve performance across paid channels. They'll own the client relationship for some of our largest accounts and work closely with our Paid Media Director and other senior leadership to create and deliver client strategy presentations.
A high level of expertise in digital advertising is expected, along with a demonstrated ability to effectively communicate performance towards key KPIs and produce impactful insights from data. The ideal candidate is always looking to adopt new techniques and test new media channels to ensure maximum ROI for our clients. This candidate will help grow our clients' businesses while also acting as a trusted internal resource on paid media strategy.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause : we maximize performance at every moment.
Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities :
- Account Ownership and Client Relationship Management - Own and build client relationships with top-tier accounts. Opportunity to travel to clients for QBRs.
- Reporting - Work with the internal analytics team to develop reports that clearly communicate performance to suggest insights and identify opportunities.
- Analysis - Dive deep into account KPIs and trends to identify shifts, areas of opportunity, and potential optimizations.
- Collaboration and Team Management - Work closely with the Paid Media Director and leadership team to develop new and ongoing account strategies. Oversee the development of paid media specialists and interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
- Creative Ideation - Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
- Strategy - Work with clients to plan and allocate budgets across top performing channels. Identify opportunities to test new channels, ad types, & audiences.
- Work with industry experts and vendors - Enhance agency relationships with vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.
Minimum Qualifications & Skill Requirements :
Optimal is proud to offer the following :
Office Hours
This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9 : 00 A.M. to 5 : 00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
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Salary : $95,000 - $125,000
